By perfecting our Content Marketing strategy to serve as the front line of buyers’ interaction with your e-Commerce business, you’ll be able to get more customers to your eStore through highly custom messages and visuals.
Know who you need to reach
defining your business’s market niche and understanding the potential for customers in that area allows your brand to grow in the most beneficial direction
Sales segmentation analysis
we help you develop separate marketing approaches that target specific groups of consumers with varying needs, interests, budgets and other attributes
Custom competitor analysis
identifying your core competition empowers us to evaluate their strategies to determine areas of opportunity for your business
Platform and format analysis
determining which web platforms and types of content are most suitable for promoting your brand online
highlight the strengths of your product and set yourself apart from the competition with informative unique product descriptions
Visual content creation for socials and websites
follow up your posts and website content with engaging visuals that play up your brand
Establishing and growing blogs
as blogs have been proven to attract higher volumes of traffic with minimal financial effort on business’s part, WiserBrand lends our experience to build and grow your own from point zero
SEO-friendly page content creation
by following a custom-built SEO strategy for your website content, you’re able to comply with Google’s recommendations and get further up in search ranking faster
Content strategy development
grow your presence and expertise online to motivate the existing following to buy, and reach out to the new prospective customers
Personalized messages to your target audienc
knowing your target audience becomes a strong foundation for choosing specific types of content with the right tone of voice and sales triggers
Social media account curation & management
WiserBrand’s content marketing specialists are highly competent in planning out your feed and interacting with your following in a way that motivates them to take interest in your product
Data-driven content creation
tweaking the long-term content strategy along with the engagement metrics and the effectiveness of your brand’s previous social media posting
Grow your Instagram presence and win over the audience to turn social media traffic into salesLEARN MORE
Utilize the power of the biggest selling social media and help your product achieve traction onlineLEARN MORE
Upgrade your business’s Facebook platform to gain an active following and sell effectivelyLEARN MORE
Get your website up in the search ranks to achieve a steady stream of sales through your platformLEARN MORE
Build up a strong brand presence online and form meaningful relationships with your audienceLEARN MORE
As social media users consume more and more content daily, doing their research thoroughly on the internet before deciding on what to purchase, progressive businesses are catching up to this upward trend by putting more unique content out there.
However, the biggest goal for small business content marketing is making sure that your business’s content is effective at selling, meaning that your efforts are directly contributing to the brand’s revenue. Unfortunately, posting regularly or seeking out trendy topics is just not enough: chances are, you need an experienced content marketing specialist to build that custom strategy for your eCommerce business
Content marketing is a type of marketing that involves creating, publishing, and further distributing custom content aimed at indirectly promoting a brand - that includes videos, photos, articles, social media posts, website content, and more. The content itself should ideally be relevant, helpful to the user, high in quality, and effective at selling your product.
Digital content marketing is an invaluable resource for businesses of all scopes: it’s a relatively inexpensive way to raise your engagement, build up brand image, establish trust with your customers, help with search engine optimization and even convince the visitor to make that purchase.
60% of users reported that they won’t buy from a brand with poorly written or non-personalized content, and eCommerce platforms with blogs show 128% higher lead growth than websites that don’t - evidently, customers do notice the quality of what businesses put out there
Google search algorithms - although most search engines have implemented a similar system - tend to push websites and pages that have content deemed user-friendly and helpful to the visitor by their AI.
Therefore, when working on creating content for your eCommerce business, content marketing experts would try to stick to those general guidelines, as the algorithm determines where your website ranks on search results pages, which directly affects the number of visitors and, consequently, sales.
Moreover, a great user experience not only increases your brand’s chances of ranking high on SERPs but also helps you gain loyalty from buyers who value a smooth purchasing process
It’s often difficult to determine where to begin when you’re faced with a big project like building product pages for your business’s website - that’s where online content marketing specialists step in.
Setting up the content marketing process can be difficult without the general sense of what your goal is, and even if you have those objectives ready, not knowing the best tools, tips, and approaches to create what you’re ultimately going to publish can significantly stifle that growth.
However, if you’ve found the right content marketing expert for your brand, the possibilities are endless - your content marketing campaigns will engage, motivate to share that content for free promotion, push visitors towards making that purchase, and form a clear identity of your business to make your brand known.
The content on your brand’s website or social media is literally the frontline of your business’s interaction with the potential buyer, which makes it crucial to capture their interest and trust from the get-go. eCommerce platforms tend to face a high level of competition when it comes to securing leads through organic research, either through search engines or social media, which makes it imperative to provide quality content for the visitor to convert into a customer.