Strategic pay-per-click advertising
Amplify your traffic and make clicks count
To build a custom sales-focused Google Ads strategy, our e-Commerce PPC specialists determine your most profitable target audience and design every B2C campaign with your specific business goals in mind.
Pay Per Click services
- Pay Per Click Advertising
- Media Advertising
- PPC strategy development
Pay-per-click advertising is key to growing your eCommerce platform online
There’s evidence to suggest that a vast majority of potential buyers do their research online before making a purchase, and over 61% of users tend to stop on the top 4 search results. Therefore, PPC advertising for eCommerce becomes an invaluable tool that helps you come up first on SERPs, scoring relevant leads and bringing in sales.
PPC ads with the highest Ad Rank are the first thing users see when they’ve made a Google search, which puts your eCommerce business ahead of the competition, even if your SEO efforts and scoring are lacking.
When compared to SEO optimization, which produces long-term results with helping your brand rank higher on search engines but takes a considerable time to make a difference, PPC for eCommerce websites provides instantaneous results – you pay for user interactions, which are likely to convert into sales.
Also, as PPC specialists are targeting specific audiences by manually setting up who the ads are going to be shown to, PPC advertising allows you to reach more relevant visitors who can turn into higher quality leads to your eCommerce platform.
PPC campaigns research
PPC specialists define keyword sets essential for your business and campaign goals, taking into account competition analysis results.
Google Ads strategy and budget
Google Ads campaign begins with a plan to get ahead of the competition. We will set a budget and best bidding strategies.
Reaching audience and conversion
We monitor PPC campaigns performance in real-time to ensure Google Ads get right to your business’s prospective customers.
Our PPC specialists keep your Google Ads from showing up on irrelevant search results to spend budget more effectively.
Campaign tracking and optimization
After the campaign has started running, we check the Google Ads performance metrics.
Remarketing advertising tactics
Our PPC specialists reconnect potential buyers who previously have visited your eCommerce platform but didn’t finalize a purchase.
Post-Campaign Analysis & reporting
We review the results of your Google Ads campaigns and check how well each parameter contributed to achieving the goals that we’ve set.
How are PPC ads for online shops set up?
PPC for eCommerce is targeting the paid search results to try and show up first, but it also requires creating a data-based plan of action that would help you get the most out of the paid search traffic you’ll be getting.
Google Ad services exist to assist your brand in developing a clear vision of what your preferred purchase-ready audience needs to see in order to choose your eCommerce platform among thousands of other offers.
Google paid ads only get you access to whoever the business means to target, but organizing an eCommerce PPC campaign largely covers aspects like creating ad content that captures the potential buyer, describing the targeted demographic in detail, making hypothesis on what a new, untapped audience might look like, setting the budget spending and specifying the optimal bidding, tracking the performance and so much more.
Targeted pay per click advertising requires keeping an eye out for many variables at once, mainly monitoring the Google ads account for the cost per click and the overall effectiveness vs budget spending – it takes experience and skill to stay flexible with the advertising strategies.
What are the benefits of PPC?
Strategic pay-per-click advertising enables your business to attract new customers within any budget. Moreover, you’re free to change your Google Ads budget on-demand, maintaining the process of advertising to prospective buyers.
Suitable for Low-ranking websites
You can easily promote your eCommerce business through Google Ads, even if your site doesn’t rank high on SERPs. An effective PPC strategy allows you to compete for new clientele with competitors that have been around on the market for much longer.
Test Campaign Launching
Whether you’re advertising on Google, Bing, Facebook, or other platforms, you can always tweak your campaigns in real-time. Google Ads testing is a great tool for tracking campaign statistics and providing your eCommerce business with key insights.
Google Ads Displaying Insights
There is an option to specify which sites you want your eCommerce business’s ads to be displayed. If you have some platforms in mind that are frequented by your target audience, we’re able to choose the right ones within the Google Display Network.
Brand Awareness & Visibility
Google Ads can be utilized to effectively increase brand awareness and your eCommerce company’s visibility. Even if people don’t click on your Google Ads at first, these campaigns raise recognition and tend to bring more clicks for your other ads.
Drive More Sales
With the help of experienced PPC specialists, you can turn Google Ads into a highly effective tool to drive relevant traffic to your eCommerce platform, increasing the number of sales and growing your customer base long-term.
How do Google Ads work, and what makes eCommerce PPC special?
“Pay per click” is the type of advertising where you are paying a certain fee for user interactions, namely clicks on your website. Before launching an ad, a PPC specialist builds a Google Ads campaign around your business’s goals and preferred target audiences, creating an optimal strategy for reaching and capturing relevant leads, as well as staying on top of PPC bid management.
This drastically cuts down on unhelpful spending and offers opportunities for affordable pay per click ad management, since you’re able to use eCommerce PPC management services to convert ad spending directly into promising leads and increase much-needed traffic to your website.
PPC for eCommerce typically has a specific purpose at the core of any type of campaign: to ultimately grow in sales and expand the customer base. Even if the PPC campaign was set to brand awareness, it’s still meant to help your business raise the revenue, and the ad strategies eCommerce PPC ads experts build are meant to reflect that.
Paid traffic ads drive sales: through a combination of smart campaign setup and ads that capture the attention of your goal audience effectively, you’ll be able to see an influx of traffic to your business’s platform in record time.