Content Marketing & Copywriting Services

An experienced content marketing specialist is good at playing on people’s psychology of consumption. They know what makes potential buyers gravitate towards certain brand’s content, and feel distrust towards others. When content is pretty much the first thing that customers go off of when either scrolling through social media posts or deliberately researching a particular product, making sure that what they see is effective at selling becomes your eCommerce brand’s main objective.

Actually, content marketing helps generate leads in more ways than you probably think. For instance, if an Instagram user that fits the target demographic comes across your business’s posts, and they’ve been created in a way that actively captures attention and succeeds at convincing the audience to buy, that’s going to make them click on your profile and likely go shop on your website. If a prospective customer is using Google search with the intent of researching and purchasing the type of product your brand sells, it’s the content on the first page they’re opening that’s going to either win them over or cause to look for options elsewhere.

A better question would be – why not? It’s just unreasonable to overlook such a powerful tool that fulfills many purposes and objectives, while also saving you quite a bit of budget in comparison with some of the other marketing options. Content marketing is very accommodating towards more restricted budgets and helps you diversify your brand’s promotional efforts to achieve growth in several aspects of your eCommerce business. It is also a long-term improvement – after investing in creating good content, it’s there to generate sales for as long as the page or the post is live.

There’s an important distinction between content marketing specialists and content managers, although they do definitely share a lot of similarities. Think of it this way: the content marketing expert is the one mapping out your business’s needs and objectives, as well as generating ideas on how to reach them. On the contrary, the content manager is generally not planning ahead and developing strategies, instead focusing on creating the content within those pre-existing guidelines, also publishing and distributing the finished product.

The ultimate goal of any content marketing campaign is pretty much always the same – positively influence the business’s sales and raise the revenue, but there are many intermediate objectives that contribute towards it. Some of the content marketing goals’ progress is easier to track than others, but generally, there is a variety of tools that help experts in charge of your eCommerce business’s objectives track how well the content is doing. There are options to observe which platforms work best for generating leads, and which posts and promotions did better than others.

Generally speaking, content marketing is one of the most customizable and flexible promotional options out there, as you can do as little or as much as you feel comfortable within the boundaries of your brand’s budget. Although tools like paid article submissions are very effective at growing your eCommerce business, they can add up in price. However, there are countless options for getting your content out there without paying a hefty price, and once you’ve invested in things like copywriting for your website’s pages, they’re there to help you generate leads for an unlimited time.

Content marketing services are highly customizable, and depending on your business’s budget and the size of your platform, the price can vary dramatically – the general range for small to medium businesses is $2,000 to $10,000. Some brands actively invest in ad campaigns, influencer marketing, and paid article submissions, which also requires a skilled content marketing specialist, but those are not required to have a successful campaign and have an influx of leads ready to make a purchase.