3-step PPC checklist to score your relevant leads:
Developing an effective PPC strategy to successfully reach potential customers
Business goal analysis
By determining which milestones your brand is striving towards, and defining your eCommerce platform’s needs, we’re able to determine the perfect campaign goals for your specific case – whether it be sales, leads or website traffic.
Business-related keyword research
This process allows us to create sets of business-related keywords for your eCommerce business which will prove to be the most effective in reaching your target audience, getting more clicks, and driving sales.
Competitor research and analysis
It’s crucial to know where your brand stands in regards to your direct competition, as this research provides us with relevant insights to improve and optimize the PPC strategy.
Outlining the Google Ads strategy and budget
Any successful Google Ads campaign begins with an effectively mapped out strategy to get the most prospective leads and get ahead of your competition. We will help you determine the budget and best bidding strategies to spend the funds efficiently.
Setting up and launching PPC campaigns for your eCommerce brand
Reach your audience & target specific locations
Smart customer-oriented targeting can help your Google Ads get to your business’s prospective customers and increase your return on investment (ROI).
Goal & Conversion tracking
We analyze the performance of the PPC campaigns in real-time, to make sure we’re meeting the current business goals and staying within the budget, making improvements as we go.
Negative keywords, placements, and shared sets
Our PPC specialists are constantly monitoring your budget spending and keeping your Google Ads from showing up on irrelevant search results.
Creating and launching test campaigns
Developing test campaigns allows us to collect data to spend your ad budget more effectively and determine which strategy is best for your business. By analyzing their performance, we’re able to apply those insights to future campaigns.
Scaling up and focusing on increasing sales for your eCommerce business
Campaign group launching
Launching a campaign group is optimal for tracking the overall performance of multiple campaigns with similar goals, allowing us to designate specific goals for the whole group, keeping you up-to-date on performance progress.
Ongoing campaign tracking and optimization
After the campaign has started running, it’s crucial to check the Google Ads performance metrics, to accurately optimize your campaigns, ad groups, ad text, keywords or landing pages, making sure you get the results you want – and increase the conversion long-term.
Remarketing advertising tactics
It’s a great tool that enables you to reconnect potential buyers who previously have visited your eCommerce platform, but didn’t finalize a purchase, subscribe or perform other target actions.
(PCA) Post-Campaign Analysis & reporting
When reviewing the results of your business’s Google Ads campaigns, we check how well each parameter contributed to achieving the goals that we’ve set. Those insights are detrimental to the successful launching of future ad campaigns.
What are the benefits of PPC?
Strategic pay-per-click advertising enables your business to attract new customers within any budget. Moreover, you’re free to change your Google Ads budget on-demand, maintaining the process of advertising to prospective buyers.
Suitable for Low-ranking websites
You can easily promote your eCommerce business through Google Ads, even if your site doesn’t rank high on SERPs. An effective PPC strategy allows you to compete for new clientele with competitors that have been around on the market for much longer.
Test Campaign Launching
Whether you’re advertising on Google, Bing, Facebook, or other platforms, you can always tweak your campaigns in real-time. Google Ads testing is a great tool for tracking campaign statistics and providing your eCommerce business with key insights.
Brand Awareness & Visibility
Google Ads can be utilized to effectively increase brand awareness and your eCommerce company’s visibility. Even if people don’t click on your Google Ads at first, these campaigns raise recognition and tend to bring more clicks for your other ads.
Drive More Sales
With the help of experienced PPC specialists, you can turn Google Ads into a highly effective tool to drive relevant traffic to your eCommerce platform, increasing the number of sales and growing your customer base long-term.
Google Ads Displaying Insights
There is an option to specify which sites you want your eCommerce business’s ads to be displayed. If you have some platforms in mind that are frequented by your target audience, we’re able to choose the right ones within the Google Display Network.
WiserBrand’s created several sets of custom offers for eCommerce brands looking to maximise sales, raise traffic to their brand’s online platforms and address other unique issues.
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Pay-per-click advertising is key to growing your eCommerce platform online
There’s evidence to suggest that a vast majority of potential buyers do their research online before making a purchase, and over 61% of users tend to stop on the top 4 search results. Therefore, PPC advertising for eCommerce becomes an invaluable tool that helps you come up first on SERPs, scoring relevant leads and bringing in sales.
PPC ads with the highest Ad Rank are the first thing users see when they’ve made a Google search, which puts your eCommerce business ahead of the competition, even if your SEO efforts and scoring are lacking.
When compared to SEO optimization, which produces long-term results with helping your brand rank higher on search engines but takes a considerable time to make a difference, PPC for eCommerce websites provides instantaneous results – you pay for user interactions, which are likely to convert into sales.
Also, as PPC specialists are targeting specific audiences by manually setting up who the ads are going to be shown to, PPC advertising allows you to reach more relevant visitors who can turn into higher quality leads to your eCommerce platform.
How are PPC ads for online shops set up?
PPC for eCommerce is targeting the paid search results to try and show up first, but it also requires creating a data-based plan of action that would help you get the most out of the paid search traffic you’ll be getting.
Google Ad services exist to assist your brand in developing a clear vision of what your preferred purchase-ready audience needs to see in order to choose your eCommerce platform among thousands of other offers.
Google paid ads only get you access to whoever the business means to target, but organizing an eCommerce PPC campaign largely covers aspects like creating ad content that captures the potential buyer, describing the targeted demographic in detail, making hypothesis on what a new, untapped audience might look like, setting the budget spending and specifying the optimal bidding, tracking the performance and so much more.
Targeted pay per click advertising requires keeping an eye out for many variables at once, mainly monitoring the Google ads account for the cost per click and the overall effectiveness vs budget spending – it takes experience and skill to stay flexible with the advertising strategies.
How do Google Ads work, and what makes eCommerce PPC special?
“Pay per click” is the type of advertising where you are paying a certain fee for user interactions, namely clicks on your website. Before launching an ad, a PPC specialist builds a Google Ads campaign around your business’s goals and preferred target audiences, creating an optimal strategy for reaching and capturing relevant leads, as well as staying on top of PPC bid management.
This drastically cuts down on unhelpful spending and offers opportunities for affordable pay per click ad management, since you’re able to use eCommerce PPC management services to convert ad spending directly into promising leads and increase much-needed traffic to your website.
PPC for eCommerce typically has a specific purpose at the core of any type of campaign: to ultimately grow in sales and expand the customer base. Even if the PPC campaign was set to brand awareness, it’s still meant to help your business raise the revenue, and the ad strategies eCommerce PPC ads experts build are meant to reflect that.
Paid traffic ads drive sales: through a combination of smart campaign setup and ads that capture the attention of your goal audience effectively, you’ll be able to see an influx of traffic to your business’s platform in record time.
Why your business needs an eCommerce PPC ads consultant
PPC advertising management is a highly crucial service for eCommerce managers looking to launch a successful and affordable campaign, as only a specialist would be able to set it up in AdWords in the most beneficial way for your specific platform.
An expert who does PPC for eCommerce businesses specifically will most likely sit down with you and discuss the scope of your work, as well as define the goals and needs your brand has been experiencing. Paid search marketing is the most effective when both parties are on the same page about the objectives, and the ads management specialist is able to spend your budget in exchange for more sales.
eCommerce PPC audits are necessary for the overall performance of the paid advertising because collecting pre-existing metrics and getting insight into the previous campaigns – if they have ever been launched – significantly helps to build a strategy that’s going to direct the most relevant traffic to your eCommerce platform.
PPC service providers also make the whole process more convenient and transparent by submitting regular comprehensive reports to keep you in the loop, while also being able to make tweaks and changes as needed to the running eCommerce PPC campaigns.