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Strategic pay-per-click advertising

Amplify your traffic and make clicks count

To build a custom sales-focused Google Ads strategy, our e-Commerce PPC specialists determine your most profitable target audience and design every B2C campaign with your specific business goals in mind.

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Strategic pay-per-click advertising
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%
of brands
state that PPC is a huge driver for their busines
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%
of PPC visitors
are more likely to purchase something than organic visitors
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%
of the traffic
generated by Google Ads is not replaced by organic clicks when ads are paused
0
%
of people
you target with a remarketing campaign are likely to choose you over the competition
Strategic pay-per-click advertising

Pay Per Click services

Pay Per Click Advertising
Pay Per Click Advertising
Media Advertising
Media Advertising
Remarketing
Remarketing
PPC strategy development
PPC strategy development

3-step PPC checklist to score your relevant leads:

01 Developing an effective PPC strategy to successfully reach potential customers

Business goal analysis

By determining which milestones your brand is striving towards, and defining your eCommerce platform’s needs, we’re able to determine the perfect campaign goals for your specific case - whether it be sales, leads or website traffic.

Business-related keyword research

This process allows us to create sets of business-related keywords for your eCommerce business which will prove to be the most effective in reaching your target audience, getting more clicks, and driving sales.

Competitor research and analysis

It’s crucial to know where your brand stands in regards to your direct competition, as this research provides us with relevant insights to improve and optimize the PPC strategy.

Outlining the Google Ads strategy and budget

Any successful Google Ads campaign begins with an effectively mapped out strategy to get the most prospective leads and get ahead of your competition. We will help you determine the budget and best bidding strategies to spend the funds efficiently.

02 Setting up and launching PPC campaigns for your eCommerce brand

Reach your audience & target specific locations

Smart customer-oriented targeting can help your Google Ads get to your business’s prospective customers and increase your return on investment (ROI).

Goal & Conversion tracking

We analyze the performance of the PPC campaigns in real-time, to make sure we’re meeting the current business goals and staying within the budget, making improvements as we go.

Negative keywords, placements, and shared sets

Our PPC specialists are constantly monitoring your budget spending and keeping your Google Ads from showing up on irrelevant search results

Creating and launching test campaigns

Developing test campaigns allows us to collect data to spend your ad budget more effectively and determine which strategy is best for your business. By analyzing their performance, we’re able to apply those insights to future campaigns

03 Scaling up and focusing on increasing sales for your eCommerce business

Campaign group launching

Launching a campaign group is optimal for tracking the overall performance of multiple campaigns with similar goals, allowing us to designate specific goals for the whole group, keeping you up-to-date on performance progress

Ongoing campaign tracking and optimization

After the campaign has started running, it’s crucial to check the Google Ads performance metrics, to accurately optimize your campaigns, ad groups, ad text, keywords or landing pages, making sure you get the results you want - and increase the conversion long-term

Remarketing advertising tactics

It’s a great tool that enables you to reconnect potential buyers who previously have visited your eCommerce platform, but didn't finalize a purchase, subscribe or perform other target actions

(PCA) Post-Campaign Analysis & reporting

When reviewing the results of your business’s Google Ads campaigns, we check how well each parameter contributed to achieving the goals that we’ve set. Those insights are detrimental to the successful launching of future ad campaigns

Special offers

Insta Commerce

Grow your Instagram presence and win over the audience to turn social media traffic into sales

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Social Commerce

Utilize the power of the biggest selling social media and help your product achieve traction online

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Facebook Sales

Upgrade your business’s Facebook platform to gain an active following and sell effectively

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Ultimate Business Traffic

Get your website up in the search ranks to achieve a steady stream of sales through your platform

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e-Audience Communication

Build up a strong brand presence online and form meaningful relationships with your audience

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Pick&Mix

For those who’d like to mix and match services to get the perfect fit for their business

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What are the benefits of PPC?

01
Budget-friendly

Strategic pay-per-click advertising enables your business to attract new customers within any budget. Moreover, you’re free to change your Google Ads budget on-demand, maintaining the process of advertising to prospective buyers

02
Suitable for Low-ranking websites

You can easily promote your eCommerce business through Google Ads, even if your site doesn’t rank high on SERPs. An effective PPC strategy allows you to compete for new clientele with competitors that have been around on the market for much longer

03
Test Campaign Launching

Whether you’re advertising on Google, Bing, Facebook, or other platforms, you can always tweak your campaigns in real-time. Google Ads testing is a great tool for tracking campaign statistics and providing your eCommerce business with key insights

04
Brand Awareness & Visibility

Google Ads can be utilized to effectively increase brand awareness and your eCommerce company’s visibility. Even if people don’t click on your Google Ads at first, these campaigns raise recognition and tend to bring more clicks for your other ads

05
Drive More Sales

With the help of experienced PPC specialists, you can turn Google Ads into a highly effective tool to drive relevant traffic to your eCommerce platform, increasing the number of sales and growing your customer base long-term

06
Google Ads Displaying Insights

There is an option to specify which sites you want your eCommerce business’s ads to be displayed. If you have some platforms in mind that are frequented by your target audience, we’re able to choose the right ones within the Google Display Network

Pay-per-click advertising is key to growing your eCommerce platform online

There’s evidence to suggest that a vast majority of potential buyers do their research online before making a purchase, and over 61% of users tend to stop on the top 4 search results. Therefore, PPC advertising for eCommerce becomes an invaluable tool that helps you come up first on SERPs, scoring relevant leads and bringing in sales.

PPC ads with the highest Ad Rank are the first thing users see when they’ve made a Google search, which puts your eCommerce business ahead of the competition, even if your SEO efforts and scoring are lacking.

When compared to SEO optimization, which produces long-term results with helping your brand rank higher on search engines but takes a considerable time to make a difference, PPC for eCommerce websites provides instantaneous results - you pay for user interactions, which are likely to convert into sales.

Also, as PPC specialists are targeting specific audiences by manually setting up who the ads are going to be shown to, PPC advertising allows you to reach more relevant visitors who can turn into higher quality leads to your eCommerce platform.

How are PPC ads for online shops set up?

PPC for eCommerce is targeting the paid search results to try and show up first, but it also requires creating a data-based plan of action that would help you get the most out of the paid search traffic you’ll be getting.

Google Ad services exist to assist your brand in developing a clear vision of what your preferred purchase-ready audience needs to see in order to choose your eCommerce platform among thousands of other offers.

Google paid ads only get you access to whoever the business means to target, but organizing an eCommerce PPC campaign largely covers aspects like creating ad content that captures the potential buyer, describing the targeted demographic in detail, making hypothesis on what a new, untapped audience might look like, setting the budget spending and specifying the optimal bidding, tracking the performance and so much more.

Targeted pay per click advertising requires keeping an eye out for many variables at once, mainly monitoring the Google ads account for the cost per click and the overall effectiveness vs budget spending - it takes experience and skill to stay flexible with the advertising strategies.

How do Google Ads work, and what makes eCommerce PPC special?

“Pay per click” is the type of advertising where you are paying a certain fee for user interactions, namely clicks on your website. Before launching an ad, a PPC specialist builds a Google Ads campaign around your business’s goals and preferred target audiences, creating an optimal strategy for reaching and capturing relevant leads, as well as staying on top of PPC bid management.

This drastically cuts down on unhelpful spending and offers opportunities for affordable pay per click ad management, since you’re able to use eCommerce PPC management services to convert ad spending directly into promising leads and increase much-needed traffic to your website.

PPC for eCommerce typically has a specific purpose at the core of any type of campaign: to ultimately grow in sales and expand the customer base. Even if the PPC campaign was set to brand awareness, it’s still meant to help your business raise the revenue, and the ad strategies eCommerce PPC ads experts build are meant to reflect that.

Paid traffic ads drive sales: through a combination of smart campaign setup and ads that capture the attention of your goal audience effectively, you’ll be able to see an influx of traffic to your business’s platform in record time.

Why your business needs an eCommerce PPC ads consultant

PPC advertising management is a highly crucial service for eCommerce managers looking to launch a successful and affordable campaign, as only a specialist would be able to set it up in AdWords in the most beneficial way for your specific platform.

An expert who does PPC for eCommerce businesses specifically will most likely sit down with you and discuss the scope of your work, as well as define the goals and needs your brand has been experiencing. Paid search marketing is the most effective when both parties are on the same page about the objectives, and the ads management specialist is able to spend your budget in exchange for more sales.

eCommerce PPC audits are necessary for the overall performance of the paid advertising because collecting pre-existing metrics and getting insight into the previous campaigns - if they have ever been launched - significantly helps to build a strategy that’s going to direct the most relevant traffic to your eCommerce platform.

PPC service providers also make the whole process more convenient and transparent by submitting regular comprehensive reports to keep you in the loop, while also being able to make tweaks and changes as needed to the running eCommerce PPC campaigns.

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FAQ

What is “pay-per-click” (PPC) advertising?

Pay per click advertising is a type of digital ads that imply you’ll be paying a specific fee for every click on your link in the promoted section. They come up first when people search for related topics on Google or other engines, and as most tend to buy from the first few links on the front page, you’re drastically increasing the volume of visitors and sales. You’re essentially “purchasing” those visitors instead of getting them organically - however, both SEO and PPC efforts combined show the best results, it’s just that search engine optimization for eCommerce is a long-term process as opposed to instantaneous conversion from buying ads on Google.

What are the types of PPC for an eCommerce business?

There are several options for PPC advertising - Search, Display, Social Media, Remarketing, and Google Shopping ads. All of them serve specific purposes, so choosing the approach to PPC will depend on the goals and needs your eCommerce brand is experiencing. For instance, if you’re seeing a steady influx of visitors to your business’s platform, but only a very small fraction of them actually goes through with a purchase, Remarketing ads help target those who already took interest in your product and motivate them to come back and buy. Search ads are the most common type - those you see when making a Google search, displayed on top of the page, marketing relevant businesses to users looking for a certain product.

How to set up PPC ads for eCommerce?

Developing an effective PPC campaign is a multi-step process that always starts with the most important insight - knowing your target audience, and strategizing how to reach them with your ads. Seasoned pay per click advertising specialists know where to look, and are able to gauge how to shift towards a customer base that’ll buy more, and often. After figuring out who to actually market your product to, PPC ads require conducting thorough keyword research, to make sure those are best for getting in touch with your target audience, organizing them and including negative keywords (highlighting the potential search queries that would bring irrelevant traffic, as an example). Then, you need to figure out the budget: what is optimal to reach enough people, without depleting your total marketing funds? Afterward, you’re going to write convincing copy - that’s the text users will be getting in the ad next to the link to your platform on search engine results. One more important thing: before launching a PPC campaign, it’s best to check that your platform is in its best shape, making sure that the content, visuals, navigation, and speed are all up to par. Otherwise, your lead might leave before making a purchase.

What are the benefits of PPC for eCommerce?

Pay per click advertising presents many opportunities and boosts to eCommerce businesses - first of all, with good PPC bid management, your ad is likely to be displayed at the very top of the first few SERPs, allowing you to bypass the competition and score relevant leads, even if you haven’t been making an effort with SEO long-term. Moreover, features like remarketing empower you to launch campaigns specifically targeting people who have already taken an interest and visited your brand’s website, and therefore is way more likely to finalize a purchase, which potentially saves you huge amounts in the ad spending. Sales are arguably the most important goal for any eCommerce business, and PPC allows you to acquire them faster, easier, and often get customers to come back for more.

How important is paid traffic for eCommerce?

As we’ve mentioned previously, PPC works best when combined with Search Engine Optimization, which is the long-term solution to increasing traffic, scoring more sales, building up the customer base, and improving user experience on the platform. SEO is highly effective, but it does take a significant amount of time to show drastic results due to the search engines’ algorithms and protocols. On the contrary, pay per click advertising is a great option for targeting specific goals your eCommerce business has set and pushing to reach certain milestones. For instance: if you’re launching a new product, or having a big sale, it would be a great option to launch a major PPC campaign to drive traffic to your website, because in combination with a convincing offer on the platform itself, pay per click advertising can show instantaneous results in raising sales significantly.

What is more effective for eCommerce - SEO (organic traffic) or Google Ads pay per click advertising?

Short answer: they both are great at different things. As we’ve discussed above, search engine optimization is a great long-term solution that is more complex than just increasing brand recognition or generating sales. SEO also involves platform optimization - overhauling content according to Google’s guidelines, increasing page speed and ease of navigation, making efforts to climb up in rank for different keywords, and much more. PPC is more of a quick shot at hitting certain goals or trying to raise metrics in the shortest term possible. Think of it this way: without a proper website that is professional-looking and good at selling to your target customer, pay per click advertising leads may visit your platform, but wouldn’t stay or become a repeat buyer

What are good eCommerce PPC services, and how to measure results?

PPC advertising management service providers are easy to come by, but truly capable specialists are rare and valuable. To us, a good eCommerce PPC experts are considerate of the clients’ budget boundaries, holistically-thinking and aiming to stay on top of many variables, transparent in their practices, flexible when it comes to trying approaches and changing goals, and also focused on the long-term success of your business. To gauge the success of your PPC campaign, cross-reference your previously set goals and the KPI of the pay per click launch. Did you get the number of sales you were aiming at? Did the traffic increase meet your expectations? How many people who’d viewed the ad actually clicked on it? Troubleshooting performance and making improvements is a necessary part of all future PPC campaigns for your eCommerce brand.

Why hire an eCommerce PPC manager to use Google AdWords?

Although there are quite a few tutorials on how to try and set up AdWords campaigns out there, it’s definitely not as easy as it may seem. Google Ad management specialists have ideally been launching PPC campaigns for years, and have earned much invaluable insight that will help mitigate any unforeseen issues for your business. Also, eCommerce PPC experts are experienced in creating campaigns for your specific type of business and are aware of how important scoring sales is for any online shop. Google AdWords managers will take responsibility for the results of the campaigns they’ve launched, provide comprehensive reports, troubleshoot problems or underperformance and have advice on how to improve your campaigns going forward - that’s definitely worth hiring one.

How much do PPC advertising management services cost?

Prices for PPC ad services vary dramatically across the board, but there are affordable PPC management options out there. eCommerce businesses often opt to outsource PPC specialists, as hiring one in-house makes the costs spike up dramatically, as you’ll be paying them full-time. WiserBrand offers flexible service plans and options suitable to any budget, providing opportunities to try out different options and budget spending to find the optimal setup for your eCommerce platform. Generally speaking, we invoice anywhere from $2,000 and up, but do note that the ad budget is calculated separately.
Contacts
(646) 741-3255 partner@wiserbrand.com
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