The development team did a tremendous job updating our product. The new interface and functionality have significantly improved our clients’ experience. We appreciate their professionalism and commitment to quality.
Summary
MarkTS is a leading provider of electronic trading solutions, operating for over 15 years in the fintech industry.
Specializing in e-trading and investments, the company identified a need to modernize their core trading platform to stay competitive and improve user experience. The outdated interface and limited functionality hindered customer satisfaction and market performance.
Location
Worldwide
Services
Industry
Business Challenge
The existing trading platform had become a bottleneck for user retention and acquisition. Its outdated Windows-style interface and complex navigation failed to engage modern traders. Additionally, the platform lacked advanced analytical tools and real-time data capabilities, making it less attractive to both existing and prospective users.
Solutions
To meet MarkTS’s goals, we implemented the following:
1
Interactive Widgets
– Developed 15 dynamic widgets to track various market aspects on one screen.
– Enabled real-time updates via smart ticker integration, where connected widgets update instantly with selected tickers.2
Forecasting Widget
Combined four predictive analytics models:
– Historical Data: Analyzed price movements over two years.
– Seasonality: Identified recurring trends for specific tickers.
– News Sentiment: Assessed market impact of news events.
– Ticker Correlations: Evaluated relationships between assets.3
Backend
– Java-based architecture for robust, high-performance data processing.
– Integration with 12+ data APIs (e.g., Morningstar) for historical and live data streams.4
Frontend
– ReactJS for a responsive, user-friendly interface.
– WebSocket connections for seamless real-time data updates.5
Integrated System Extensions
Added integrations that extend the platform’s functionality without requiring new features, simplifying complex manual processes through data export and automation.
Project Results
The platform modernization yielded measurable improvements in user engagement and satisfaction:
User Retention and Growth
Maintained 100% of existing customers despite significant changes.
Achieved consistent growth in new subscriptions.
Enhanced User Satisfaction
Positive feedback from traders on the intuitive design and advanced analytics.
Improved productivity with real-time data and actionable insights.
Performance Metrics
Real-time updates with seamless functionality.
Predictive analytics significantly influenced decision-making for users.
Client Review
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