The Benefits of Web Development Outsourcing

Rounded Photo of a Man with Dark Hair in a Blue Shirt Denis Khorolsky 23/12/2023 8 min read


Whenever a company comes to the question “how to outsource web development” or “is outsourcing web development work the right step to prosperity,” this means the time has come. Even a thought that hiring expert minds outside of your company should give you an idea that this is the right path for your business growth. Why? Let’s start from the beginning.

What Is Web Development Outsourcing?

Web development outsourcing is the process of handing over time-consuming and complex processes in the website development to an external expert company. Since the term of website development encompasses a wide range of services, web development outsourcing vendors can help businesses with the coding for front- and backend of a website, web design, client/server side scripting as well as web server configuration.

Why Outsource Web Development?

Pretty much everyone today outsources web development services. Huge corporations like Philips or Adidas, middle-range businesses like PayPal as well as small business people in your area outsource website development. They delegate the complexity of UX/UI design to the third parties and after a set period of time, they receive fully-functional and intuitive web pages that satisfy all needs of their audience and buyers.

Such a seamless and effective solution of all business problems is the main reason why both corporations and small local companies seek pro web development outsourcing help.


Benefits of Outsourcing Web Development

Cost Savings

Outsource website development cost is significantly lower than the average hourly rate of an in-house web developer. Outsource web development in India, and the Philippines, as the top countries for these services, can help a business in the US or the UK save up to 20% of the total development costs. This is justified by the different price policy of the market and salary calculation in these countries. The important fact here is that you pay less and yet get the same high-level experts’ assistance.

Access to Top Minds

Since the overseas cost for web development is lower, you can afford to pay top-salary for, let’s say, India and get the head programmers, UX/UI designers, and creatives. This means that you can enhance and strengthen your in-house team of web developers with the best representatives of the profession. Moreover, top-rate experts usually have extensive experience and proficiency in managing development projects, so can also help you organize a smooth business workflow.

Developers' Growth

Getting back to the previous point, by cooperating with the highly-trained devs within an outsource website development frame, you actually increase the expertise and skill set of your in-house employees. They will learn the best practices from the best industry representatives and gain priceless hands-on experience.

And since outsourcing professionals take pride in their knowledge base (they attend workshops, seminars, and stay on top of all market novelties), you actually kill two birds with one stone: perfect assistance with business processes and free knowledge sharing.


The bigger your business grows, the more people it will need to run it. And when you work with an offshore team, the question of scalability goes seamless. All you need is an outline that you need to add a feedback tool on your website or change the UX design of it for a particular market, and you have it. The overseas project manager will find, hire, and teach the new team members while you will only need to tell your needs.

It is B2B

By working on a B2B contract with web development projects outsourcing companies, you can forget about the hidden fees normally required for an in-house employee. The hiring process does not require any HR involvement (in most cases) so you save on that, you do not need to stick to the labor law when firing a company that does not satisfy your needs anymore.

Besides that, think of the hidden prices of having an in-house employee onboarding costs, daily equipment lease, workspace organization, and additional back-office costs, such as stationary, tea and coffee in the office, bonuses, 13th salaries, sick leaves, etc. Such expenses do present with an in-house team, and they will not bother your budget with offshore experts.

web development

Web Development Outsourcing Risks

Any business in the 21st century has its risks, and web development outsourcing is not an exception. However, most of these risks and fears can be easily avoided if treated smartly.

Loss of Control

While many business owners fear losing control over their project while outsourcing, such a business model actually gives you more power over the course. Remember that you are the one in charge: you create a plan of action, change it whenever needed, no step is made without your approval, and regular communication helps to stay ahead of the process at all times. And keep in mind, that outsourcing companies have experienced project managers who will monitor and curate the process so they will inform you about any risks far in advance to minimize the risks.


Companies working with sensitive data frequently dread leaks and breaches in their security. Outsourcing vendors develop websites before the actual data is put there, they create a skeleton which you can then fill with data. So do not be afraid that someone will steal your database. By sticking to the international certifications for data privacy and signing legal contracts with outsourcers, you can easily protect your business and your customers' data.

Team Management and Process

Some business owners do not understand how the management of the overseas team will meet up the existing workflow of a company, especially considering the cultural and time-zone differences. However, this fear is actually a benefit of outsourcing. At the first meeting, all your team members, both in-house and offshore, agree upon the workflow and the duties and stick to them in the long run. And when your local team gets off work, the overseas workers only come to their workplaces. In this way, you can boost your company’s productivity by expanding the workday to almost 24 hour service.

Expert Opinions

Mitigate Risks with Outsourced Web Development

I believe outsourcing web development can help in risk mitigation. Project management, quality control, and backup plans are typically areas where well-established outsourcing companies excel. There will be fewer chances of project failure, delays, or quality difficulties with this organized strategy. Furthermore, by diversifying their development activities across several geographies and teams, organizations can mitigate the impact of localized risks such as political instability, economic volatility, or natural disasters.

Tim Allen, Director, Oberheiden P.C.

Access Diverse Web Development Expertise

The most significant benefit of outsourcing web development is that you get access to a large team of people who will contribute to the creation or improvement of your website. When people think about web development, they mostly think only about developers. However, there is a whole list of other people who can contribute to a successful site. This includes UX designers, QAs, and more. Outsourcing usually means that you gain access to all these professionals at a much lower cost than if you were to hire them all in-house. As a result, you can build a much better site, make sure there are no bugs, and ensure that it is user-friendly, all while under a relatively strict budget.

Outsourcing web development services is an excellent tool for smaller businesses, and it certainly helped us at O+ when we were starting out.
Lauren Carlstrom, COO, Oxygen Plus

Maintain Focus by Outsourcing Web Tasks

The biggest benefit is focus. Redoing a website can be distracting. Unless your company is in the business of web development, doing the work is not honing a skill that is useful. It's important to keep your team focused. Outsourcing web development is one way to do that.

Trevor Ewen, COO, QBench

Cut Costs with Strategic Outsourcing

By outsourcing web development, organizations can substantially reduce expenses. When you outsource, you only pay for the services you really utilize, as opposed to maintaining an in-house team that incurs salary, benefits, and office resource costs. This strategy allows for greater budget management because costs are predictable and often lower due to the competitive nature of the outsourcing industry. In addition, companies can access a worldwide talent pool that may offer lower labor expenses without sacrificing quality. Companies just starting out or with limited resources can benefit greatly from this cost-effectiveness.

Cindi Keller, Communications Coordinator, The Criminal Defense Firm


Web development outsourcing is the way to transfer your workload to an overseas company and ensure that all the tasks are done flawlessly on time. Here, at WiserBrand, we know that starting cooperation with someone you have never met can be scary because it is a step into the abyss of the unknown.

But we have been there, and we have done it many times. Our expert project managers will explore the trends applicable for your business and guarantee that you can improve your in-house knowledge base, get an intuitive and efficient web page for your business, and at the same time free your head from the need to manage the process. WiserBrand can help you scale your project, choose the right minds for a particular task, and enhance your business efficiency. We are always open to new challenges, are you?

Rounded Photo of a Man with Dark Hair in a Blue Shirt
Denis Khorolsky
Chief Operating Officer
As a multi-skilled business development executive, I like to share my insights and the latest trends in ecommerce. I produce research-driven and clear copy to unlock new opportunities for your business and keep it competitive. If you want to connect, follow me on LinkedIn.
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