About the Role:

We’re looking for a mid-level PPC Specialist who confidently manages e-commerce accounts in Google Ads and is excited to work directly with English-speaking clients.

Must-have skills

Google Ads (the core of the job)

  • 2–3+ years of hands-on work with Google Ads on performance projects;
  • Performance Max and Shopping: launching from scratch, ramping up, ongoing optimization;
  • Search: keyword research, account structure, negative keywords, bidding strategies;
  • Remarketing and audience work;
  • Product feeds: writing specs, QA, refining them for PMax/Shopping;
  • Experience with budgets from $5,000/month per account.

E-commerce specifics

  • Understanding of ROAS, CPA, CR, AOV and margin – and what to do when a metric drops;
  • Work with large catalogs (10,000+ SKUs) and category-level structure;
  • Seasonal planning: BFCM, holidays, promo periods.
  • Analytics
  • GA4 at working level: building reports, analyzing conversion paths, checking that events fire correctly;
  • Google Tag Manager: understanding how goals are set up and the ability to trace a data issue;
  • Google Sheets / Excel: pivot tables, basic formulas, preparing a report on your own without an analyst;
  • A/B testing of ads and creatives.

Communication

  • English B1 (Intermediate) or higher, spoken: running calls and email threads with clients yourself;
  • Writing ad copy in English;
  • Explaining results to a client in plain language;
  • Running 4–5 projects in parallel without daily micromanagement.

Nice to have

  • Meta Ads – at least one project (lead gen or e-commerce);
  • Experience with US / UK / EU markets;
  • Data Studio – building dashboards for client reporting;
  • AI tools (ChatGPT / Claude) for scripts, routine automation, report preparation;
  • Microsoft Ads (Bing);
  • Understanding of statistical significance in testing;
  • TikTok Ads, LinkedIn Ads, Amazon Ads;
  • Landing page optimization, basic UX understanding.

We don’t expect the whole “nice to have” list. One or two items plus the willingness to learn the rest is enough.

We offer:

  • Flexible working hours
  • Paid vacation and sick leave
  • Managing your taxes and accounting
  • Career and professional growth opportunities
  • Optional benefits package that includes Health insurance, Gym membership, English courses, compensation of certification, courses, and training
  • Creative and lively team of IT specialists, adequate management, and zero unnecessary bureaucracy

About us:

WiserBrand is an international digital solutions company that provides strategic consulting, advanced software development, eCommerce, digital marketing, customer support, automation, and AI-powered solutions for clients worldwide.

With 10 years of experience and 70+ completed projects, we help businesses reduce costs, increase revenue, and grow through technology.

At WiserBrand, we value responsibility, open communication, collaboration, continuous improvement, and a positive working environment where people can grow and make an impact.