Oil and Gas Lead Generation
We build a dependable pipeline by running demand gen inside your CRM: map the buying committee, activate ERP/EAM and field data, and target accounts on real triggers – expiring MSAs, integrity backlogs, emissions reporting, and new basin activity. ABM and high-intent search feed focused offers (production optimization assessments, compliance roadmaps) with SDR follow-up that moves deals from discovery to technical validation.
Our Offerings
ICP & Data Activation
We map the buying committee across operations, maintenance, HSE, and IT, then unify records from your CRM, ERP/EAM, SCADA, and permit data. Firmographics, site lists, asset age, and renewal dates are standardized so segments reflect real triggers – expiring MSAs, regulatory changes, and integrity backlogs. This data spine guides account selection, budgets, and forecasts, giving energy lead generation a concrete starting point.
Account-Based Ads & High-Intent Search
Using those segments, we run coordinated ABM and paid search across LinkedIn, programmatic, and Google/Bing. Copy and creative speak to role-level jobs to be done: production stability for ops, cost control for finance, integration path for IT. Query governance protects brand terms while expanding into category and problem keywords. Frequency caps are set by account, and landing pages are built for one action, not distraction.
Offers, Content & Conversion Paths
We build practical offers that advance the deal: production optimization assessments, maintenance-backlog calculators, methane reporting checklists, and integration outlines. Each offer has a clear entry point (ad, email, SDR call), a focused page, and CRM follow-up tasks. Content is short, specific, and oriented to risk, time to value, and effort – useful for oil and gas buyers who need to validate fit quickly.
SDR Program & Sales Orchestration
We operate the SDR motion with account plans, talk tracks, and cadences tied to campaign themes. Signals from ads, site behavior, and intent tools route with full context—not just a name and email. Every touch writes back to the opportunity, giving sales a single timeline and improving speed-to-lead, SAL creation, and handoffs into technical evaluation.
Field, Conferences & Partner Plays
Enterprise cycles often pivot on in-person trust. We run conference pre-booking, on-site meeting calendars, partner co-marketing, and post-event pursuit that references session topics and stakeholder roles. Micro-events – roundtables or office hours with solution architects – help buyers compare approaches and define next steps before procurement.
RevOps, Reporting & Attribution
We clean stage definitions (MQL → SAL → SQL → Opportunity), implement routing with SLA alerts, and build dashboards that show pipeline by segment, campaign, and sales owner. Budgeting shifts from channel spend to cost-to-create-pipeline. This closes the loop between ABM, search, and SDR work so you can scale B2B demand generation across upstream, midstream, and services with confidence.
How We Bring Value To Your Business
You get a demand engine built into your CRM, so finance, operations, and IT see how prospects move from first touch to opportunity and what needs to happen next.
1
More Predictable Pipeline
Targets, offers, and outreach align to real triggers – expiring MSAs, integrity backlog, turnaround schedules – so volume and stage conversion are forecastable by segment and role.
2
Lower Cost per Opportunity
Budgets shift from broad impressions to account-tier plays. Negative keyword governance, audience exclusions, and bid caps reduce wasted clicks while protecting high-intent terms.
3
Shorter Enterprise Cycles
Offers and follow-ups surface integration, data flow, and compliance topics early. Objections are handled before procurement, cutting stalls late in the cycle.
4
Higher Opportunity Quality
Signals from ABM, search, and site behavior route with context to SDRs and AEs. Reps work fewer, better records with clear next steps and cleaner SAL→SQL progression.
5
Finance-Ready Reporting
Dashboards show cost to create pipeline, stage conversion, and win drivers by segment, campaign, and owner. Budget reallocation becomes a simple decision, not a debate.
6
Better Sales Productivity
Shared playbooks, cadences, and a single activity timeline cut prep time and repetition. Managers can coach on what advances deals in oil and gas instead of chasing status updates.
Challenges We Commonly Solve
Energy teams often have the market and solution fit, but gaps in data, targeting, and sales coordination slow pipeline creation.
Ready to turn intent into qualified pipeline?
Why Choose WiserBrand
You get an experienced partner that connects marketing, sales, and data into one operating cadence your team can run from the CRM.
1
ABM + RevOps Under One Roof
Account selection, offers, media, SDR cadences, routing rules, and stage definitions live in a single plan. Records are unified across CRM, ERP/EAM, and field systems, so targeting reflects contract cycles, asset age, and maintenance realities common in oil and gas projects.
2
From Hypothesis to Pipeline, Quickly
We move from ICP assumptions to live campaigns fast: segments, ads, focused pages, and SDR sequences launch in coordinated waves. Every touch writes back to the opportunity record, giving sales context, marketing stage movement, and both sides a weekly loop to adjust budgets and messaging with confidence.
3
Finance-Grade Visibility
Dashboards report cost to create pipeline, stage conversion, and win drivers by segment, campaign, and owner. Query governance and audience controls keep spend aimed at high-intent moments, and underperforming plays are paused without disrupting the broader demand motion.
Cooperation Models
Pick the engagement that fits your goals and in-house capacity. Each model comes with a defined scope, named owners, and weekly checkpoints.
Validate segments, offers, and channels before scaling. We stand up targeting, launch coordinated ABM and paid search, and run SDR cadences tied to real triggers like expiring MSAs or turnaround schedules. You get early SAL/SQL creation, a learning report with win/loss drivers, and a handover kit covering audiences, creatives, cadences, and dashboards.
Run the full demand motion with one operating plan: account selection, campaigns, conversion paths, and sales orchestration. We review pipeline weekly, reallocate budgets by segment, and retire underperforming plays quickly. KPIs focus on SAL/SQL volume, stage conversion, and cost to create pipeline across upstream, midstream, and service providers in oil and gas.
Fix the mechanics that slow growth. We clean CRM data, standardize stages (MQL→ SAL→ SQL→ Opportunity), implement routing with SLA alerts, and deploy dashboards that tie spend to opportunities and revenue. The result is reliable forecasting, faster follow-up, and a shared view of what moves deals forward.
Our Experts Team Up With Major Players
Partnering with forward-thinking companies, we deliver digital solutions that empower businesses to reach new heights.
Our Approach
We run a repeatable motion that connects targeting, media, and sales activity inside your CRM so pipeline grows without surprises.
Discovery & ICP Alignment
We meet with sales, operations, and IT to lock roles, deal stages, qualification rules, and value drivers. We review MSAs, renewal cycles, integrations, and win/loss notes to define segments that reflect real buying triggers across upstream, midstream, and services.
Data Activation & Target Construction
We unify accounts and contacts from CRM, ERP/EAM, SCADA, and enrichment sources. Fields are standardized (sites, asset age, renewal dates), duplicates are removed, routing rules are set, and permission maps are applied. The output is clean audiences and a clear path from first touch to opportunity.
Offers, Pages & Enablement
We build specific entry points – production optimization assessments, maintenance backlog calculators, methane reporting checklists – and pair them with focused landing pages. Sales enablement covers talk tracks, objection handling, and follow-up emails that address integration scope, data flows, and procurement steps.
Launch & Orchestrate
Campaigns go live across paid search, LinkedIn, and ABM with frequency caps by account. SDR cadences mirror campaign themes. Every click, form fill, and call writes back to the opportunity record so marketing and sales work from the same timeline.
Optimize, Forecast & Scale
We review stage movement weekly, adjust budgets by segment, and retire underperforming plays. Dashboards show cost to create pipeline, conversion by stage, and win drivers by campaign and owner. Once stable, we expand to new regions or adjacent oil and gas segments using the same operating cadence.
Case Studies
Our case studies highlight the outcomes we’ve delivered and the approaches that made them possible.
Oil and Gas Lead Generation FAQ
Live target segments, coordinated ABM and search campaigns, SDR cadences, conversion-tested pages, first SALs/SQLs, and dashboards showing pipeline by segment and owner.
A CRM export (accounts, contacts, opportunities), stage definitions, key ERP/EAM or field data (sites, asset age, renewal dates), web analytics, and read access to ad platforms. If you use SCADA or intent tools, we’ll ingest those signals as well.
Offer paths and forms capture role, site scope, and timing; scoring and routing add context; SDRs validate fit against agreed SAL criteria so AEs see fewer, better records ready for technical evaluation.
Yes. We commonly operate in Salesforce, HubSpot, or Dynamics; run LinkedIn, programmatic ABM, and high-intent search; and sync via APIs or flat files. No rip-and-replace required.
Cost to create pipeline, SAL/SQL volume by segment, stage conversion (MQL→ SAL→ SQL→ Opportunity), speed-to-lead, and win drivers. We review weekly and reallocate budget to the plays producing qualified opportunities.