Logistics Lead Generation
We help companies build a predictable pipeline of qualified opportunities for transportation, supply chain, and field services by combining account-based marketing, paid acquisition, and sales development into one operating plan tied to your CRM. The work starts with clear ICP and buying-committee mapping, then moves to data activation across ERP/telematics/CRM, targeted offers (e.g., network capacity assessments, TMS ROI calculators), and multi-channel outreach that converts into SALs and SQLs without adding noise for your sales team.
Our Offerings
ICP & Data Activation
We start by defining the economic buyer, technical evaluators, and field ops influencers across target accounts, then unify records from your CRM, ERP, TMS/telematics, and bid history. We standardize firmographics, locations, assets in operation, and contract timelines to create segments that reflect real buying triggers (new lanes, capacity gaps, compliance changes, M&A). This data foundation guides targeting, budgeting, and forecasting so outreach aligns with the accounts most likely to convert.
Account-Based Ads & Paid Search
Using the segments above, we run coordinated campaigns across LinkedIn, programmatic ABM, and high-intent search. Creative and ad copy map to pain points by role: dispatch reliability for ops, landed-cost reduction for finance, and integration plans for IT. We control frequency by account, route high-intent clicks to conversion-tested pages, and protect branded terms while expanding into category and job-to-be-done keywords relevant to lead generation for energy transportation and field services.
Offers, Content & Conversion Paths
We build practical offers that advance the deal: network capacity assessments, carrier compliance checklists, TMS integration plans, and ROI/TCO calculators. Each offer has a clear entry point (ad, email, SDR call), a focused landing page, and a follow-up path in CRM. Content supports the buying committee with short briefs, implementation outlines, and case snapshots that speak to risk, time to value, and integration effort – no fluff, just what decision-makers need to move forward.
SDR Program & Sales Orchestration
We provide the SDR motion as an operating system: account plans, sequencing, talk tracks, objection handling, and call/email/LinkedIn cadences aligned to campaign themes. Signals from ads, site activity, and intent sources route to SDRs with context, not just a name. Every touch writes back to the opportunity record, so marketing and sales work from the same timeline and can coordinate next steps on deals tied to transportation, warehousing, and field logistics projects.
Events, Partnerships & Field Plays
For enterprise cycles, we pair digital with field activation: conference pre-booking, on-site meeting calendars, partner co-marketing, and post-event pursuit that references session topics and stakeholder roles. We also run micro-events (roundtables, office hours with solution architects) that let prospects validate fit with peers. The goal is a steady drumbeat of conversations that progress from discovery to solution mapping, especially in complex supply chain and energy distribution scenarios.
RevOps, Reporting & Attribution
We clean the funnel definitions (MQL → SAL → SQL → Opportunity), map lead sources to opportunities, and build dashboards that show pipeline by segment, campaign, and sales owner. Budgeting shifts from channel spend to “cost-to-create-pipeline” by account tier. We audit conversion points, fix duplicate records, and set SLA alerts for speed-to-lead. This makes forecasting reliable and lets you reallocate spend to the plays that consistently produce qualified logistics demand.
How We Bring Value To Your Business
You get a pipeline engine that fits enterprise sales motions and is owned in your CRM, so finance, operations, and IT can see exactly what is working and why.
1
More Predictable Pipeline
We align targets, offers, and outreach to buying triggers and contract cycles, then track movement from first touch to opportunity. Forecasts stop being guesswork because volume and conversion rates are visible by segment and role.
2
Lower Cost per Opportunity
Budget shifts from broad impressions to account-tier plays that convert. Negative keyword governance, brand protection, and audience exclusions cut wasted clicks, while paid and SDR motions focus on high-intent moments.
3
Shorter Sales Cycles
Offers, landing paths, and SDR sequences are built to surface implementation questions early – integrations, data flows, security reviews – so objections are handled before procurement, not during it.
4
Higher Opportunity Quality
Intent signals, site behavior, and ad engagement route with context to sales. Reps work fewer, better records with clear next steps, leading to cleaner SAL→SQL progression and less time lost on unqualified pursuits.
5
Clear, Finance-Ready Reporting
Dashboards show pipeline and revenue by segment, campaign, and sales owner. We report on cost to create pipeline, conversion by stage, and win drivers, so reallocating budget is a decision, not a debate.
6
Better Sales Productivity
Playbooks, cadences, and enablement assets reduce prep time. Every touch writes back to the record, giving reps a single timeline to plan follow-ups and managers a real view of activity versus impact.
Challenges We Commonly Solve
Energy teams often have the right product and market, but gaps in data, targeting, and sales coordination slow down pipeline creation.
Ready for a cleaner path to qualified pipeline?
Why Choose WiserBrand
You get an experienced partner that connects marketing, sales, and data into one operating cadence you can manage from your CRM.
1
ABM + RevOps, Working as One
We combine account selection, offer strategy, media, SDR motions, and funnel hygiene in a single plan. Records are unified across CRM, ERP, TMS/telematics, and billing, so targeting reflects real contract cycles and asset footprints – useful for complex energy distribution and field services deals.
2
Faster Path from Plan to Pipeline
We move from hypothesis to live campaigns quickly: audience builds, ads, conversion paths, and SDR cadences launch in coordinated waves. Every touch writes back to the opportunity record, so sales sees context, marketing sees stage movement, and both can adjust the next week’s plays without guesswork.
3
Clear Economics & Control
Dashboards track cost to create pipeline by segment, campaign, and sales owner. Query governance, audience exclusions, and experiment design keep budgets focused on high-intent moments, and rollbacks are simple when a play underperforms. This transparency makes expansion into new regions or logistics segments lower risk.
Cooperation Models
Pick the engagement that fits your goals and in-house capacity. Each model includes clear scope, owners, and weekly checkpoints.
Validate segments, offers, and channels before scaling. We set up targeting, launch coordinated ads and SDR sequences, and build conversion paths tied to your CRM. You get a small but real pipeline sample, a learning report with win/loss drivers, and a handover kit covering audiences, creatives, cadences, and dashboards.
Run the full motion with one operating plan: account selection, paid media, offers, landing pages, and SDR orchestration. We meet weekly on pipeline, adjust budgets by segment, and retire underperforming plays fast. KPIs focus on SAL/SQL creation, stage conversion, and cost to create pipeline across your energy buyer set and adjacent logistics use cases.
Fix the mechanics that throttle growth. We clean CRM data, standardize stages, implement routing with SLA alerts, and deploy dashboards that tie spend to opportunities and revenue. The outcome is reliable forecasting, faster follow-up, and a shared view of what moves deals forward.
Our Experts Team Up With Major Players
Partnering with forward-thinking companies, we deliver digital solutions that empower businesses to reach new heights.
Our Approach
We run a tight, repeatable motion that connects targeting, media, offers, and sales activity inside your CRM so pipeline grows with fewer surprises.
Discovery & ICP Alignment
We meet with sales, operations, and IT to lock the buying committee, deal stages, and qualification rules. We review current territories, contract cycles, integrations, and past win/loss notes to define segments that reflect real buying triggers in energy transportation and field services.
Data Activation & Target Construction
We unify accounts and contacts from CRM, ERP, TMS/telematics, and enrichment sources. Fields are standardized (industry, sites, asset footprint, renewal dates), duplicates are removed, and routing rules are set. This creates clean audiences and a clear path from first touch to opportunity.
Offers, Pages & Enablement
We produce specific entry points – capacity assessments, compliance checklists, integration outlines, ROI/TCO calculators – and pair them with focused landing pages. Sales enablement covers talk tracks, objection handling, and follow-up emails that answer finance, ops, and IT questions early.
Launch & Orchestrate
Campaigns go live across paid search, LinkedIn, and programmatic ABM with frequency caps by account. SDR cadences mirror campaign themes. Every click, form fill, and call writes back to the opportunity record so marketing and sales work from the same timeline.
Optimize, Forecast & Scale
We review stage movement weekly, adjust budgets by segment, and retire underperforming plays. Dashboards show cost to create pipeline, conversion by stage, and win drivers by campaign and sales owner. Once the model is stable, we expand into new regions or adjacent logistics segments with the same operating cadence.
Case Studies
Our case studies highlight the outcomes we’ve delivered and the approaches that made them possible.
Logistics Lead Generation FAQ
Clean target segments live, coordinated ads and SDR cadences launched, conversion paths in place, first SALs/SQLs created, and dashboards showing pipeline by segment, campaign, and owner.
A CRM export with accounts/ contacts /opportunities, your stage definitions, key ERP/ TMS fields (sites, assets, renewal dates), analytics access for the website, and read access to ad platforms. If you use intent tools, we’ll pull that in as well.
We use offer paths that raise integration, data flow, and compliance questions early, pair them with focused landing pages, and run SDR follow-ups tied to next-step proofs (e.g., capacity assessment, integration outline). This reduces late-stage stalls.
Yes. We commonly operate in Salesforce, HubSpot, or Dynamics; run LinkedIn, programmatic ABM, and paid search; and align with common TMS/telematics data. If a connector doesn’t exist, we use flat-file or API syncs to keep records current.
Cost to create pipeline, SAL/SQL volume by segment, stage conversion (MQL →SAL →SQL→ Opportunity), speed-to-lead, and win drivers. We review these weekly and reallocate budget to the plays producing qualified opportunities.