Digital Marketing Services for Law Firms

Even if word of mouth works well for your business, PPC advertising offers attorneys another proven avenue to generate highly qualified leads. With pay-per-click, you can quickly connect with prospects actively searching for legal services.. Their strong intent coupled with great ad visibility is just the combination that makes PPC campaigns successful and budget-friendly – you only pay when an interested lead clicks through to your site.

We bet you are accustomed to thinking several steps ahead when providing legal support services to your customers. Our marketing team shares this approach too and offers to create a comprehensive, data-informed marketing strategy to promote your law business systematically.

Recent studies have shown that one-third of potential customers start looking for a trusted attorney online, using Google search, discovering previous customers’ reviews and browsing local directories. Search engine optimization, in turn, makes your law firm easily found in both organic search results.

What’s more, as a key element of a comprehensive online marketing strategy for law firms, search engine optimization promises qualified leads at no extra cost. When an SEO strategy is expertly implemented with business goals in mind, your website evolves into one of the most powerful lead generation channels.

Local SEO is especially important for attorney web marketing since most prospective customers usually would like to receive face-to-face consultations, personal and competent support during court hearings, or just have a law-savvy professional nearby to help them with both personal and business matters. Local SEO optimization makes your law firm improve visibility according to the geo-specific search queries and increases the influx of local and qualified leads.

At a glance, social media and law services are hardly compatible. However, 70% of law firms leverage social media opportunities to stay in touch with their current and potential customers, share valuable pieces of advice, build more trust, and improve credibility. Still, at the same time, social media marketing for law firms requires a strategic approach – you have to choose the right platform, prepare professional still engaging content and carefully track performance indicators.

97% of law firms have no original, authoritative content on their websites, and this is just the opportunity to create a competitive edge. High-quality, value-driven content delivered on behalf of your law company is a great opportunity to build more trust, enhance your brand reputation, establish a credible company’s image and encourage your customers to reach out to your attorneys for personalized help.