Digital Marketing Services for Law Firms

Even if word of mouth works well for your business, there is one more digital marketing tactic for attorneys to generate highly qualified leads. Pay-per-click advertising is the opportunity to quickly attract highly-interested users right at the moment they are looking for your services. Their strong intent coupled with great ad visibility is just the combination that makes PPC campaigns successful and budget-friendly – you don’t have to pay until an interested customer opens your web page.

We bet you have already gotten used to thinking one step ahead when providing legal support services to your customers. Our marketing team shares this approach too and offers to create a detailed and well-validated marketing strategy to promote your law business step-by-step.

Recent studies have shown that ⅓ of potential customers start looking for a trusted attorney online, using Google search, discovering previous customers’ reviews and browsing local directories. Search engine optimization, in turn, makes your law firm better discoverable in both organic search results.

What’s more, being a part of online marketing services for law firms, search engine optimization promises qualified leads at no extra cost. When an SEO strategy is competently implemented with business goals in mind, your website begins to work as one of the most powerful lead generation channels.

Local SEO is especially important for attorney web marketing since most prospective customers usually would like to receive face-to-face consultations, personal and competent support during court hearings, or just have a law-savvy professional nearby to help them with both personal and business matters. Local SEO optimization makes your law firm easily findable according to the geo-specific search queries and increases the influx of local and qualified leads.

At a glance, social media and law services are hardly compatible. However, 70% of law firms leverage social media opportunities to stay in touch with their current and potential customers, share valuable pieces of advice, build more trust, and improve credibility. At the same time, social media marketing for law firms is pretty specific – you have to choose the right platform, prepare professional still engaging content and carefully track performance indicators.

97% of law firms have no personal content on their websites, and this is just the opportunity to create a competitive edge. Value-adding content delivered on behalf of your law company is a great opportunity to build more trust, improve your brand reputation, develop a credible company’s image and encourage your customers to reach out to your attorneys for personalized help.