Insurance PPC Services
We plan, run, and optimize PPC that turns high-intent searches into qualified quote requests and booked consultations. For energy-sector decision-makers, we connect Google Ads, Bing, and paid social to your CRM so every click ties back to pipeline and forecasted revenue, with lead-quality controls that cut waste. If you need an experienced partner for insurance PPC, we’re ready to help.
Our Offerings
Account & Funnel Audit
We start with a full review of your paid channels, search terms, landing paths, and handoff into CRM. You’ll see which campaigns drive qualified conversations, where budget leaks, and what to cut, keep, or expand. We map each step from ad to opportunity so future decisions are based on verified path-to-pipeline, not surface metrics.
Keyword & Intent Architecture
We build a query map that separates research, comparison, and action intents. Branded, competitor, and category terms are isolated into their own plays with matching ad copy and extensions. Negative keywords are expanded weekly from actual query logs to keep out low-value clicks. Result: more budget goes to the terms that convert, less goes to noise.
Landing Page & CRO
Ads only work if the page pulls its weight. We align page headlines to the ad’s promise, remove fields that depress completion, and add proof blocks that answer common objections. We set up A/B tests on form length, CTA phrasing, and offer framing, then keep what lifts conversion rate and drop what doesn’t.
Tracking, Analytics & CRM Integration
Every call, form, and chat is tracked with unique IDs that follow the lead into your CRM. We pass channel, campaign, keyword, and device data so sales can score leads and marketing can optimize to real outcomes. Offline conversions are pushed back to Google and Bing, allowing the bidding engines to learn from closed-won, not just form fills.
Campaign Builds (Google, Bing, Performance Max)
We build search, Performance Max, and Bing campaigns with clean structure: single-theme ad groups, tested copy variants, and assets that fit each format. For complex products, we use feed-based setups to scale long-tail coverage without ballooning management overhead.
Lead Quality Controls & Click Fraud Defense
We implement form filters, phone IVR rules, and geo/device exclusions to reduce spam and unserviceable leads. Click-fraud monitoring auto-blocks repeat offenders and suspicious IP ranges. Lead quality dashboards show source patterns, helping you keep spend focused on real prospects.
Local & Service-Area Targeting
When coverage areas matter, we use geo-fencing, location insertion in copy, and call-only formats during working hours. For multi-location operations, budgets follow local demand, and location extensions surface the nearest branch to improve call pickup and booking rates.
How We Bring Value To Your Business
We focus on the parts of paid acquisition that move pipeline: cleaner intent targeting, tighter handoff to sales, and faster iteration using offline outcomes—not vanity metrics.
1
Lower Cost per Qualified Lead
Negative keyword expansion, query grouping by intent, and bid guardrails cut wasted clicks while preserving volume on converting terms. You get more budget flowing to searches that become opportunities, not just form fills.
2
Higher Lead Quality, Fewer Dead Ends
We pass campaign, keyword, and creative IDs into your CRM, then optimize to stages like SAL/SQL and Closed – Won. Forms, call routing, and geo/device filters reduce spam and out-of-territory traffic, improving sales acceptance rates.
3
Faster Learning Loops
We push offline conversions back to Google Ads and Bing so bidding trains on real outcomes. Weekly experiments on copy, landing pages, and offers are kept only if they lift qualified lead rate or lower effective CPA.
4
Full-Funnel Visibility for Finance & Ops
Dashboards connect spend to projected revenue by channel, market, and product line. You can pressure-test scenarios (hold/grow/cut) and see their impact on pipeline and forecast before shifting budgets.
5
Market Coverage Without Waste
Service-area targeting, dayparting for call availability, and location extensions concentrate spend where your teams can pick up and convert. Multi-location budgets follow actual demand patterns, not equal splits.
6
Risk & Compliance-Aware Advertising
We build ads and landing flows that align with platform policies and industry expectations, with clear disclosures and consent capture for forms and calls. This lowers the chance of disapprovals and keeps paid search programs running smoothly for insurance and adjacent regulated offerings.
Challenges We Commonly Solve
You’re investing in paid traffic but too little of it becomes sales-ready pipeline. We fix the bottlenecks that cause waste, weak attribution, and stalled conversion.
Cut wasted spend and upgrade lead quality.
Why Choose WiserBrand
We work as an extension of your growth and RevOps teams, uniting paid search, analytics, and CRO so spend maps cleanly to pipeline.
1
Revenue-Linked Optimization
We integrate Google/Bing with your CRM (Salesforce, HubSpot) to track calls, forms, and chat through SAL/SQL and Closed – Won. Offline conversions are pushed back to ad platforms, so bidding learns from real outcomes, not just submissions.
2
Senior Execution, Not Hand-Offs
Your account is run by specialists who build campaigns, write copy, and ship landing tests themselves. You get a clear weekly plan – what we’re testing, why it matters, and how it impacts qualified lead rate and effective CPA.
3
Policy-Safe Ads & Reliable Operations
We use phrasing, disclosures, and consent capture aligned with platform rules for regulated categories. If flags appear, we have playbooks for fast remediation, keeping campaigns live and budgets productive.
Cooperation Models
Pick the engagement style that fits your team’s capacity and goals. Each model includes clear scope, cadence, and artifacts you can use internally.
We own daily execution: campaign builds, query management, copy testing, landing page experiments, budgets, and bid strategy. Weekly ops include negative expansion, search term mining, and pipeline-backed optimizations from CRM feedback. Monthly reviews cover forecast vs. actuals, market insights, and next-quarter bets. Deliverables: roadmap, experiment logs, creative variants, and executive rollups tied to SAL/SQL.
A focused sprint to rebuild underperforming accounts. Phase 1: audit and tracking fixes (GCLID/MSCLKID, offline conversion flows). Phase 2: restructure campaigns, launch new assets, and ship 3-5 landing tests. Phase 3: stabilize bids on qualified lead signals and document the playbook for your team. You leave with a clean account, reporting that finance trusts, and a backlog of proven tests.
For teams that want to keep execution internal. We provide quarterly strategy, media planning, creative and LP guidance, and QA on builds. Bi-weekly working sessions review query maps, budgets, and experiment results. We train your staff on offline conversion setup, policy-safe ad copy for regulated lines, and scenario planning for seasonality and service-area shifts. Deliverables: annotated dashboards, SOPs, and a prioritized testing calendar.
Our Experts Team Up With Major Players
Partnering with forward-thinking companies, we deliver digital solutions that empower businesses to reach new heights.
Our Approach
A focused, test-driven workflow from audit to revenue feedback, so paid search improves every week instead of once a quarter.
Audit & Tracking Fixes
We review account structure, search terms, extensions, and landing paths. We repair tracking (GCLID/MSCLKID, UTMs), map form and call events, and connect ad platforms to your CRM so stages like SAL/SQL appear in reports.
Intent Architecture & Rebuild
We group queries by intent (research, compare, act), separate brand/competitor/category, and expand negatives from real logs. Campaigns are rebuilt on Google Ads and Bing with clean ad groups, tested copy, and extensions that match each intent.
Landing Page & Offer Testing
We align headlines with ad promises, cut fields that suppress completion, and add proof blocks that answer common objections. We A/B test form length, CTA phrasing, and offers; only keep variants that lift qualified lead rate.
Bid Training on Offline Outcomes
Closed-loop data flows back to Google and Bing. We train Smart Bidding on qualified lead and revenue signals instead of raw submissions, then reallocate budget to segments with the strongest pipeline impact.
Governance, Reporting & Iteration
Weekly ops focus on query mining, budget shifts by region/daypart, and policy checks that keep regulated lines, including insurance, running without disruption. Dashboards show spend → CPL → SAL/SQL → projected revenue, with a clear plan for the next test cycle.
Case Studies
Our case studies highlight the outcomes we’ve delivered and the approaches that made them possible.
Insurance PPC Services FAQ
Typical relaunches go live in 2–3 weeks: week 1 for audit and tracking fixes, week 2 for campaign rebuilds and first landing tests, week 3 to stabilize bidding on qualified-lead signals.
Salesforce and HubSpot are standard. We also pass source/keyword IDs into common call platforms, then send verified call outcomes back to Google/Bing as offline conversions.
We combine geo/device filters, negative keywords from real query logs, form validation, IVR rules for calls, and disqualification logic in the CRM. Bidding is trained on SAL/SQL and Closed–Won, not raw form fills.
Most programs prove out with $8–25k/month across Google and Bing. The key is signal density: enough volume to test copy, bids, and landing pages while learning from offline outcomes.
Yes. We use policy-safe phrasing, clear disclosures, and consent capture on forms and calls. If disapprovals occur, we adjust copy/LP elements and appeal, keeping campaigns active with minimal downtime.