Dental PPC Services
Dental PPC should turn search intent into booked appointments, not just clicks. We plan and manage PPC for dentists with precise geo-targeting, service-level ad groups (implants, Invisalign, emergencies), and conversion paths that capture calls, forms, and online scheduling – so you see what campaigns actually drive chair time. As an experienced partner, we tune Google Ads for dental clinics around your capacity, locations, and margins to keep acquisition cost in check and lead quality high.
Our Offerings
Google Ads Account Build & Management
We set up and manage pay-per-click campaigns with tightly themed ad groups by treatment (implants, Invisalign, veneers, emergency, hygiene). Expect structured naming, negatives to eliminate wasted spend (e.g., “free,” jobs, courses), and match-type discipline. We select the right bid strategy (tCPA for lead volume or Max Conversions during ramp-up), write compliant ad copy with clear next steps (call now, book online), and maintain extensions (call, location, price, structured snippets) to raise ad rank without bloating CPC.
Local Services Ads (Google Screened)
For practices eligible for LSAs, we handle profile setup, service areas, hours, and lead disputes. We tune bidding per lead type, manage reviews that feed the LSA unit, and use call recordings to score quality. The goal is to balance LSA leads with Search so you aren’t overpaying for the same demand.
Landing Pages & Conversion Optimization
We build fast, single-purpose pages mapped to each service. Pages include scannable benefits, credentials, real photos, FAQs, financing notes, and friction-light forms. Phone and tap-to-text options are placed above the fold. We A/B test headlines, proof elements, offer blocks (new patient special, free consultation), and scheduling widgets, then keep winners and cycle new tests so conversion rate doesn’t stagnate.
Tracking, Attribution & Offline Conversions
Every call, form, and booking is tracked back to the keyword/ad. We use dynamic number insertion, event tagging, and GA4 to capture assisted conversions. When possible, we pass outcome data back into Google Ads (e.g., “qualified lead,” “booked,” “showed”) so the bidding model optimizes for real appointments, not just inquiries.
Call Quality & Intake Insights
We monitor call recordings to spot issues like missed calls, long IVR trees, or scripts that create drop-off. Findings turn into practical fixes: staffing suggestions by hour, alternative numbers for ads, or a simplified greeting that routes emergencies quickly. This typically lifts lead-to-appointment rate without raising media spend.
Geo Targeting & Local Expansion
We plan coverage by radius, ZIP, and drive-time, then split campaigns for core vs. expansion zones. Bids and budgets follow patient value and competition by area. For multi-location groups, we isolate each office with its own targeting, assets, and reporting so spend aligns with capacity.
Remarketing & Upper-Funnel
We run remarketing lists for search ads (RLSA), display, and YouTube to recapture high-intent visitors who compared options and left. Creative focuses on proof points – before/after galleries, finance options, same-day appointments – paired with strong calls to schedule.
Reporting You Can Act On
Dashboards show leads, cost per lead, booked appointments (when available), and performance by service, device, and location. Each report ends with clear next actions – budget shifts, bid changes, new tests – so the team knows exactly what to do before the next cycle.
How We Bring Value To Your Business
We focus PPC on the moments that create booked appointments and keep your acquisition cost in check.
1
Cut wasted spend fast
Query-mining, negatives at scale, and match-type control remove low-intent clicks (jobs, “free,” DIY). Budgets shift to high-value terms like “dental implants near me” and “same-day emergency dentist,” lowering cost per acquisition.
2
Lift booking rate, not just leads
Service-specific landing pages, clear scheduling options (call, form, online booking), and A/B tests on offers and proof points raise conversion rate. We also adjust call flows so emergencies reach the front desk quickly.
3
Fill the right chairs at the right time
Geo bid adjustments, ad schedules by hour/weekday, and capacity-based budgeting push spend when your team can take calls and seats are open. Multi-location groups get office-level control to avoid cannibalizing demand.
4
Improve lead quality with real outcomes
We pass offline events back to Google Ads – qualified, booked, showed – so bidding learns from outcomes, not just form fills. This sharpens “PPC for dentists” targeting and reduces no-show risk over time.
5
Learn faster with a structured testing cadence
Every month ships a small set of high-impact tests: keyword expansions, ad variants, offer blocks, and page elements. Winners go system-wide; underperformers are retired so gains compound.
6
Make decisions with clear projections
Dashboards tie spend to calls, forms, and appointments by service line (implants, Invisalign, emergency). Forecasts show expected leads and cost per acquisition before you reallocate budget, giving you confidence to scale.
Challenges We Commonly Solve
PPC underperforms when targeting, tracking, and intake don’t line up with real appointment demand.
Ready to lift booked appointments and lower CPL?
Why Choose WiserBrand
You get a hands-on PPC partner focused on booked appointments, clean tracking, and disciplined execution.
1
Appointment-first optimization
We connect ads to calls, forms, and online scheduling, then feed “qualified,” “booked,” and “showed” back into Google Ads. Bidding learns from real outcomes, so budgets move toward the services and locations that fill chairs.
2
Capacity- and location-aware management
Budgets, bids, and ad schedules align to office hours, staffing, and seat availability. Multi-location groups get separate campaigns, localized assets, and radius/ZIP targeting that avoids internal competition and protects CPA.
3
Clear reporting with action items
Dashboards break down spend, CPL, and booked appointments by service line and device. Every cycle ends with specific next moves – query negatives to add, offers to test, pages to update – so your team knows exactly what to do next.
Cooperation Models
Pick the engagement style that matches your goals and in-house capacity; we’ll fit our PPC work around your team and systems.
We run your day-to-day PPC: forecast and allocate budget by service line, adjust bids and audiences, expand/trim keywords, and ship a focused test plan each month (ads, offers, landing page variants). Intake reviews, call scoring, and offline conversion uploads keep optimization tied to booked appointments. Reporting is monthly with mid-cycle check-ins so changes happen before waste piles up. Best for multi-location dental groups or clinics that want consistent growth without adding headcount.
We design the account structure, tracking, and landing pages; then operate campaigns for 2–3 cycles to stabilize CPL and prove the workflow. After that, we transfer ownership with assets and playbooks: naming conventions, negative lists, test backlogs, tag maps, and dashboard templates. Your team gets live training and a short hypercare period for smooth handover. Ideal if you plan to keep PPC in-house but need a solid foundation and operating rhythm.
A time-boxed push to fix what’s blocking performance. We audit structure, queries, and tracking; rebuild priority campaigns; repair GA4/Ads events and call tracking; ship quick-win landing page updates; and launch a small set of high-impact tests. You leave with before/after benchmarks, a 90-day roadmap, and clear owners for next steps – continue with us or run it internally. Suits clinics needing rapid cost control or a reset before peak seasons.
Our Experts Team Up With Major Players
Partnering with forward-thinking companies, we deliver digital solutions that empower businesses to reach new heights.
Our Approach
We run PPC like an operating cycle – clear inputs, fast feedback, and steady iteration.
Discovery & Capacity Planning
We map goals by service line (implants, Invisalign, emergency), review past ad spend, and check your booking capacity by day and hour. This sets the initial budget split, geo radius/ZIPs, and an ad schedule that aligns with when phones are answered and seats are open.
Tracking & Data Foundations
We set up dynamic number insertion, GA4 events, and conversion actions in Google Ads for calls, forms, and online scheduling. When possible, we add offline conversion uploads (qualified, booked, showed) so bidding targets real appointments. Dashboards are wired to report by service, device, and location.
Account Structure & Launch
We build tightly themed campaigns and ad groups per treatment, load negative lists, write policy-safe ads, and deploy extensions (call, location, price, snippets). Each ad routes to a focused landing page with clear scheduling options. Initial bids favor Max Conversions or tCPA based on available data.
Optimization & Test Cadence
Weekly: query mining, bid and budget shifts, extension upkeep. Bi-weekly: A/B tests on headlines, offers, and page sections. Monthly: geo adjustments, audience layering, and creative refresh. We keep a prioritized test backlog and ship only what can change cost or conversion rate within the next cycle.
Scale & Governance
As cost per acquisition stabilizes, we expand high-intent keywords, add remarketing and YouTube where justified, and clone winners to Microsoft Advertising. For multi-location groups, we codify playbooks (naming, negatives, tracking maps) and set quarterly reviews to re-balance spend by office and service.
Case Studies
Our case studies highlight the outcomes we’ve delivered and the approaches that made them possible.
Dental PPC Services FAQ
Most clinics see qualified leads in the first 1–2 weeks after launch; booked appointments typically follow once intake is aligned and landing pages are tuned (often inside the first month).
No. We start with the few services that matter most (e.g., emergency, implants), restrict geo to your true catchment, and scale only after CPL stabilizes.
Dynamic number insertion for calls, tagged forms/online scheduling in GA4, and – when possible – offline conversion uploads for “qualified,” “booked,” and “showed” so bidding learns from real outcomes.
Yes. We split campaigns by office, use separate assets and radius/ZIP targeting, and report performance per location to prevent internal competition.
If your practice is eligible, LSAs can add high-intent leads. We’ll balance LSA and Search so you aren’t overpaying for the same demand and use call reviews to protect lead quality.