Dental Lead Generation
Here’s how we approach dental lead generation: turn real local demand into booked appointments through a repeatable program that connects paid search, local SEO, high-intent content, and conversion-focused landing pages with your CRM. We size demand by location and service line, build campaigns around the procedures that drive margin, and track the journey from first click to scheduled visit, so you can manage cost per scheduled patient and chair utilization with confidence. For DSOs and single-site clinics alike, our focus is steady dental patient acquisition, compliant data handling, and integrations with the practice tools you already use – without adding operational friction.
Our Offerings
Market Sizing & Procedure Forecasting
We quantify real demand by ZIP code and service line – implants, Invisalign, veneers, emergency visits – so budget follows revenue opportunity. You’ll see expected search volume, competitive density, seasonality, and a projected cost per scheduled patient. This gives operations and finance a clear view of how many new appointments are realistically available in each location and which procedures deserve priority.
High-Intent Paid Search & LSAs
We build and manage Google Ads and Local Services Ads focused on appointment-ready queries (near-me, urgent, and procedure terms). Campaigns are segmented by location and chair capacity, with bid policies tied to expected appointment value. Negative keyword governance, ad extensions, and schedule controls protect spend, while call and form signals feed back into bidding so the system favors traffic that converts to booked visits.
Local SEO & Google Business Profile Operations
We treat each office like a micro-site: accurate NAP, service attributes, categories, and structured data; location pages with unique content; review velocity programs; and photo/Posts cadences. We monitor ranking for priority terms across target radii and adjust content and internal links to lift map pack visibility where it matters most – close to the practice and during operating hours.
Conversion-Focused Landing Experiences
For each procedure, we create focused pages that answer patient questions, surface financing options, show before-and-after galleries, and route to a single next step: call, book online, or start a virtual consult. Speed, mobile usability, and clear offer framing reduce drop-offs. A/B tests cover headlines, proof elements, and intake form friction to cut cost per scheduled patient.
CRM, PMS & Scheduling Integrations
Leads sync into the systems you already use (e.g., Open Dental, Dentrix, Eaglesoft, Salesforce, HubSpot) via native connectors or middleware. We route by office, language, and insurance, attach source/keyword data to each record, and trigger status updates when a consult is scheduled. Online booking links are embedded in ads, pages, and messages so patients can move straight to a time slot.
Call Tracking, QA & Missed-Call Recovery
Unique numbers at the campaign and location levels attribute revenue. We score calls for intent, insurance fit, and scheduling outcomes, then surface coaching points for front-desk teams. Missed calls trigger rapid SMS follow-ups and voicemail drops during business hours to recapture high-intent prospects who would otherwise move to a competitor.
Analytics & Cost per Scheduled Patient Dashboard
A single view connects ad spend, call/form activity, CRM statuses, and appointment outcomes. You’ll see cost per lead, cost per scheduled patient, show rate, and production by source and procedure. Location and provider roll-ups help operations adjust hours, staffing, and promos based on what actually books and shows.
How We Bring Value To Your Business
We treat growth like an operations problem: match demand to capacity, reduce acquisition waste, and give finance a clear view of what each scheduled visit costs and produces.
1
Predictable Patient Acquisition Cost
Campaigns are built around appointment-ready queries and tested landing experiences, then optimized toward cost per scheduled patient. You get targets by location and procedure, plus weekly pacing to stay within budget while protecting volume.
2
Capacity-Aware Growth
Spend and bidding adapt to chair availability, provider schedules, and office hours. When a location is near capacity, budgets taper; when there’s open time, they scale – so calendars fill without overloading front desks.
3
Higher-Value Procedure Mix
We prioritize services that move revenue: implants, aligners, cosmetic work, emergencies. Forecasts show expected volume and production per procedure so marketing and operations can align goals and promotions.
4
Full-Funnel Attribution to Appointment
A unified dashboard connects ad spend, calls, forms, CRM statuses, and booked slots. You can see CPL, cost per scheduled patient, show rate, and production by source, location, and procedure to guide next-step decisions.
5
Faster Speed-to-Lead, Fewer Lost Calls
Call tracking, missed-call recovery, and SMS follow-ups bring prospects back before they choose a competitor. Online booking links shorten time from click to calendar, improving show rates and staff efficiency.
6
Clean Handoff to Practice Systems
Integrations with your CRM and practice software push leads to the right office with source and keyword data, deduplicate records, and trigger status updates when a consult is scheduled – so teams work from a single source of truth across dental offices and DSOs.
Challenges We Commonly Solve
Most growth issues come down to a few operational bottlenecks. We map each one to a concrete fix, then measure impact as scheduled visits and production by procedure and location.
Want to cut acquisition waste and fill more booked slots?
Why Choose WiserBrand
Pick the engagement that fits your growth goals and internal capacity. Each option comes with clear scope, success metrics, and a steady cadence of reporting tied to scheduled visits and production.
1
Retained Growth Program
Ongoing management across paid search, LSAs, local SEO, landing experiences, and integrations. We set quarterly targets by location and procedure, run weekly optimizations, and keep a shared roadmap covering tests, creative, and funnel fixes. Best for multi-location practices and DSOs that need consistent new patient flow and visibility into cost per scheduled patient.
2
Pilot: Prove It in 8–10 Weeks
A focused engagement to validate patient acquisition economics before scaling. We pick 1–2 locations and 1–2 procedures, ship the required landing pages and tracking, and stand up campaigns with capacity-aware bidding. You’ll get a clear read on lead quality, show rate, and cost per scheduled patient, plus a scale plan if the numbers meet your thresholds.
3
Project-Based: Fix a Specific Bottleneck
Targeted projects to remove blockers in your current program – Google Business Profile overhaul, procedure landing pages, call tracking and missed-call recovery, CRM/PMS routing, or analytics consolidation. Each project has defined deliverables, ownership for your team and ours, and a handover playbook so your staff can operate it day to day.
Cooperation Models
Choose the engagement style that fits your timelines and risk profile. Each option includes a delivery lead, weekly status you can act on, and a complete handover of code, IaC, runbooks, and training materials.
Best for a defined integration, upgrade, or report pack. We agree on scope, acceptance criteria, and stage gates; then deliver in sequenced milestones you can deploy site by site. Work includes technical design, build, testing with plant and office users, cutover planning, and hypercare. Pricing can be fixed-fee by milestone or capped time-and-materials with clear exit points. You get production-ready assets plus a post-implementation review to lock in lessons learned.
Ideal for ongoing roadmaps—OT/IT integration, data platform build-out, or multi-site rollouts. A cross-functional squad (engineering, data, QA, DevOps, product) runs fortnightly sprints with your SMEs. We maintain a prioritized backlog tied to uptime, safety, reporting speed, and unit economics. Governance is lightweight: weekly steering, monthly objectives, and quarterly roadmap resets. Capacity flexes up or down without losing momentum or context.
When you need senior guidance, vendor selection support, or architecture decisions validated. We provide reference architectures, decision memos, cost models, and security and networking patterns fit for mixed OT/IT environments. Typical cadence: monthly workshops plus on-call reviews for designs and major changes. During incidents or cutovers, we join war rooms to de-risk moves and document the path for future repeats. This model keeps your internal teams in the driver’s seat with a seasoned second set of eyes.
Our Experts Team Up With Major Players
Partnering with forward-thinking companies, we deliver digital solutions that empower businesses to reach new heights.
Our Approach
We run a tight build-measure loop that connects demand, capacity, and intake performance – so campaigns don’t just generate leads, they fill the calendar with booked visits.
Demand & Capacity Audit
We size procedure demand by ZIP code and compare it to your chair time, provider schedules, and hours. You’ll see where implants, aligners, emergency, and cosmetic cases are most attainable, plus a baseline cost per scheduled patient and volume targets by location.
Foundation & Tracking
We ship the essentials: procedure landing pages, Google Business Profile updates, call tracking, and clean CRM/PMS routing. Every lead carries source, keyword, and procedure, and online booking links are wired across ads, pages, and messages.
Launch & Calibrate
Paid search and LSAs go live with geo and schedule controls tied to real availability. We tighten queries, negatives, and ad extensions, then optimize toward cost per scheduled patient using call and booking signals – cutting spend that doesn’t turn into appointments.
Intake Performance & Recovery
We review recorded calls for intent and outcomes, coach on scripts for insurance and pricing questions, and activate missed-call SMS callbacks. The goal is faster speed-to-lead and fewer lost opportunities, which lifts show rates without raising media budgets.
Scale the Procedure Mix
As the engine stabilizes, we expand winning procedures and locations, add seasonally relevant offers, and deepen local SEO. Dashboards show production by source and service line so you can decide where to extend hours, add providers, or highlight specific dental services.
Case Studies
Our case studies highlight the outcomes we’ve delivered and the approaches that made them possible.
Dental Lead Generation FAQ
Most clinics see first scheduled visits within 2–4 weeks of launch as paid search and LSAs begin driving high-intent calls and forms. A pilot typically gives a confident read on cost per scheduled patient and show rates in 8–10 weeks.
Yes. Budgets, bids, and ad schedules are set per office and procedure, then adjusted to chair availability and provider calendars. That lets you push implants or aligners in the markets and dayparts that can seat them now.
Every call and form carries source, keyword, and procedure into your CRM/PMS. We connect “lead” to “appointment scheduled,” report cost per scheduled patient by channel and location, and pair it with show rate and production so finance can judge efficiency, not just volume.
Common setups include Open Dental, Dentrix, Eaglesoft, Dolphin, Salesforce, and HubSpot via native connectors or middleware. Leads route to the right office with context, and appointment status flows back for accurate reporting.
Call tracking identifies peak hours and gaps; missed-call alerts trigger quick SMS callbacks; online booking links appear in ads, pages, and texts. The goal is faster speed-to-lead and higher show rates without adding extra steps for front-desk teams.