Construction Lead Generation
We build B2B lead generation programs for EPCs, contractors, and OEMs by pairing account-based outreach with high-intent search around RFQ/RFP queries, then routing every hand-raise into clean CRM workflows your sales team can act on the same day. The result: fewer unqualified form fills and more sales-ready meetings with owners, developers, and utilities in construction and adjacent markets.
Our Offerings
Account Selection & ICP Build
We assemble a practical target-account list using firmographic filters (region, revenue, project size), tech signals (BIM, ERP/SCM), and public project pipelines. Accounts are tiered for ABM vs. paid search, with buying groups mapped to real job titles in energy and utilities. You get a living list, a clear contact plan, and coverage metrics the sales team accepts.
RFQ/RFP-Intent Search
We capture bottom-funnel demand by mining query patterns like “RFP,” “RFQ,” “spec #,” “design-build,” and equipment model numbers. Campaigns segment by service line (EPC, commissioning, maintenance), add negative keywords to cut out DIY/consumer clicks, and route calls/forms straight into CRM with source, campaign, and keyword attached.
LinkedIn ABM Programs
We run sequenced ads to buying groups: operations, project controls, procurement, asset management – using offer ladders (spec sheets → calculators → case walkthroughs) and frequency caps that respect long sales cycles. Each wave is benchmarked on contact reach, account penetration, and opportunities touched, so sales can see why a meeting was booked.
Offers, Content & Landing Experiences
We build assets that move technical buyers: comparison matrices, calculators (TCO, LCOE, downtime risk), commissioning checklists, and spec-driven one-pagers. Landing pages focus on scannable proof, senior-level messaging, and clear next steps (book a review, request drawings, submit scope). Forms are short; routing is rules-based; follow-ups are prewritten.
Events & Webinar Pipelines
For trade shows and webinars, we work the full arc: pre-event appointment setting with target accounts, on-site scans tied to the right opportunities, and post-event cadences that reference session topics and field notes. The goal is simple – convert scans to scheduled scoping calls within two weeks.
Partner & Channel Campaigns
If you sell via OEMs, distributors, or system integrators, we co-market: shared landing pages with clean lead routing, MDF-friendly campaigns, and co-branded content that maps to each partner’s strengths. We also reconcile duplicate contacts across partner sources to keep territories clean.
How We Bring Value To Your Business
We focus on lead quality, sales velocity, and clean handoffs – so marketing effort shows up as booked meetings and pipeline your team recognizes.
1
Qualified Pipeline, Not Just Form Fills
Search and ABM target the exact buying group – operations, project controls, and procurement – using RFQ/RFP intent and spec-led offers. You get conversations tied to active scopes, not tire-kickers.
2
Faster Time From Inquiry to Meeting
Routing rules, SDR micro-plays, and short forms push hot hand-raises straight to calendars. Prewritten follow-ups reference the offer touched (calculator, spec sheet), reducing back-and-forth and keeping momentum.
3
Better Coverage of Priority Accounts
Account lists are tiered and tracked across channels. We report on reach, engagement by role, and meetings by account so you can see progress against EPC targets and utility stakeholders.
4
Clear Attribution Into Your CRM
Every call and form carries source, campaign, keyword, and offer metadata. Dashboards show which channels create opportunities, average deal size by entry point, and payback – no guesswork for finance.
5
Lower CAC Through Waste Reduction
Negative keywords, geo filters around service areas, and offer sequencing cut out consumer clicks and student traffic. Budgets concentrate on the queries and accounts that consistently convert.
6
De-Risked Event & Partner Spend
Pre-booked meetings with target accounts, co-branded landing pages, and post-event cadences turn scans into scoped calls. Partner campaigns keep territories clean and prevent lead conflicts.
Challenges We Commonly Solve
Complex buys, long bid cycles, and partner-heavy routes to market create friction. We remove the friction points that keep qualified prospects from turning into scoped conversations and pipeline.
Build a pipeline that your sales team can work this quarter – no fluff, just qualified conversations.
Why Choose WiserBrand
You get an experienced partner that builds programs your sales team can work today – and a path to scale across service lines, regions, and partners.
1
Sector-aware programs
We understand how EPCs, utilities, and industrial suppliers buy: multi-stakeholder deals, long bid cycles, and specs that drive selection. Offers, messaging, and channels are mapped to project stages so you show up during design and pre-procurement, not only at tender. This translates well to construction and adjacent capital projects.
2
Sales-first operations
Leads arrive with the context reps need – account, role, offer touched, and next step – and enter cleanly into your CRM and sequences. We write the micro-plays, shorten forms, and add fast paths to book scope reviews directly on calendars. Fewer handoffs, more scheduled conversations.
3
Transparent performance you can audit
Every call and form carries source, campaign, keyword, and offer metadata. Dashboards track reach in target accounts, meetings set, and pipeline created by channel, so finance and sales ops can make decisions without sifting through spreadsheets. If something underperforms, we adjust budgets and creatives based on what the data shows.
Cooperation Models
Pick the engagement that matches your team’s capacity and near-term pipeline goals. We can start small, prove impact, and expand across regions or service lines as needed.
A focused sprint to stand up targeting, offers, landing pages, and RFQ/RFP-intent campaigns, fully connected to your CRM. We agree on a small number of clear outcomes – accounts reached, meetings set, and qualified opportunities – and work in weekly iterations so sales can react in real time. By day 90 you keep the assets, the data model, and a repeatable play you can scale across construction or adjacent capital projects.
A monthly program that runs ABM, search, and SDR enablement as one pipeline engine. We operate a shared backlog, launch tests on a set cadence, and shift budget to the channels and segments producing sales-ready conversations. Expect quarterly planning tied to revenue targets, continuous offer development, and rigorous reporting at the account and buying-group level.
Discrete projects when you need a specific outcome: pre-booked meetings around a trade show, a co-marketing push with OEMs or integrators, entry into a new region, or a marketing-ops cleanup that fixes routing and attribution. We scope tightly, deliver fast, and hand off with documentation so your team can run it going forward.
Our Experts Team Up With Major Players
Partnering with forward-thinking companies, we deliver digital solutions that empower businesses to reach new heights.
Our Approach
We build a pipeline that sales can work now, then expand it with data. Each step is hands-on, auditable in your CRM, and aligned to how capital projects are bought in energy and construction.
Define goals, constraints, and sales reality
We start with revenue targets, service lines, geographies, and partner routes. Then we audit how leads enter your CRM today – sources, fields, duplicates, and routing. We capture sales inputs (common blockers, must-win accounts, current bids) to set practical success metrics like meetings set and qualified opportunities.
ICP and account data you can act on
We build the buying group and account list using firmographics (region, revenue, project size), public project pipelines, and tech signals (BIM, ERP/SCM). Contacts are validated and tiered for ABM vs. search. Coverage metrics (accounts reached, roles touched) become weekly guardrails for spend and outreach.
Offers, landing experiences, and measurement
We create assets that move technical buyers – calculators (TCO/LCOE), spec sheets, commissioning checklists – and pair them with fast pages built for long sales cycles: scannable proof, clear next steps, short forms. All forms and calls carry source, campaign, keyword, and offer metadata into your CRM.
Channel activation and clean handoff
We launch RFQ/RFP-intent search (model/spec queries, design-build terms) and LinkedIn ABM sequences for operations, project controls, procurement, and asset management. Geo filters, negatives, and frequency caps cut waste. Routing rules send hot hand-raises to calendars with prewritten follow-ups and SDR micro-plays.
Iterate, scale, and report like finance
Weekly reviews move budget to the segments producing meetings and pipeline. We expand into new regions or partner motions, add offers tied to project stages, and keep dashboards current on account reach, meetings set, pipeline created, and payback by channel – so leadership can make decisions without guesswork.
Case Studies
Our case studies highlight the outcomes we’ve delivered and the approaches that made them possible.
Construction Lead Generation FAQ
Most pilots land first qualified meetings in 2–4 weeks after launch. Timing depends on ad approvals, CRM access, and how quickly we finalize offers and routing.
Company fit (EPC/ owner/ operator/ OEM), right roles (operations, project controls, procurement), clear intent (RFQ/RFP, spec/model interest), and an agreed next step. Every lead is logged in your CRM with source, campaign, and offer metadata.
Yes. Plays are mapped to project stages (feasibility → design → procurement → commissioning). We support OEM/ distributor/ system integrator motions with shared pages, clean routing, and territory logic.
We target and track RFP/RFQ signals, relevant portals, and spec-driven queries, then convert interest with role-specific offers and SDR follow-ups.
ICP inputs, priority accounts, ad and CRM access, brand assets, legal approvals, and a point person for weekly reviews. With those in place, we can launch a focused program for construction and adjacent capital projects.