Automotive PPC Services
We build PPC programs that turn paid search and paid social into a predictable pipeline. Our approach maps queries to buyer stages, engineers conversion paths, and allocates budget by unit economics (CPA, LTV, payback) so every dollar is accountable in your CRM. In automotive markets, that means capturing high-intent search, local demand, and fleet/commercial buyers across Google Ads and Microsoft Advertising with clear paths from ad to lead to opportunity.
Our Offerings
Account Architecture & Growth Plan
We design the campaign structure around buying journeys: prospecting, mid-funnel education, and high-intent capture. Budgets map to unit economics (CPA targets, LTV, payback), with clear guardrails for scaling. You get a roadmap that shows which levers to pull first and how growth will be funded across channels.
High-Intent Search (Google Ads & Microsoft Advertising)
We build keyword themes around problems, parts, and SKUs – plus “near me” and fleet/commercial queries. Ad groups align to intent, extensions cover pricing, availability, and locations, and negatives are maintained weekly to protect efficiency. This is the core of automotive PPC and the engine for qualified lead flow.
Performance Max & Shopping for Parts/Accessories
We set up Merchant Center correctly, fix feed health, and enrich product data (titles, attributes, MPN/GTIN) to win more impressions on parts and accessories. Creative assets match catalog structure, and we use PMax asset groups to segment by margin tiers and availability.
Local & Franchise Ads
For multi-location dealers or service networks, we segment by DMA, apply location assets, and push calls, directions, and appointment bookings to the forefront. Budgets and bids are governed per market, with shared learnings rolled up to a network dashboard.
Remarketing & First-Party Audiences
We build audiences from CRM segments, site behavior, and product/category views. Sequenced creative brings users back with relevant offers, stock alerts, or service reminders. Frequency caps and exclusion logic reduce wasted spend.
Ad Creative & Copy System
We produce modular headlines and descriptions that map to value props: availability, certifications, financing, warranties, and turnaround times. Assets are tested with a clear hypothesis and a win/lose threshold, then promoted or retired without dragging down the account.
Reporting, Insights & Governance
Dashboards connect ad spend to revenue, with views for executives (ROI and growth rate), operations (capacity and staffing implications), and IT (data quality and integration health). We meet on a cadence to make decisions, not just to read numbers.
How We Bring Value To Your Business
We connect pay-per-click spend to revenue and capacity, so growth planning is based on facts from your CRM and operations – not guesswork.
1
Revenue Attribution You Can Trust
Clicks, calls, forms, and offline outcomes (appointments, invoices, closed-won) are stitched together via GA4, call tracking, and CRM imports. This lets Google Ads and Microsoft Advertising optimize on qualified outcomes using value-based bidding while your reports show true CAC, LTV, and payback by campaign and market.
2
Lower CAC at Scale
Intent-based keyword clusters, disciplined negatives, and clean Shopping feeds cut wasted spend. Budgets shift based on marginal CPA and saturation, with Performance Max segmented by margin tiers and availability. The result: more qualified leads at the same or lower cost as you scale.
3
Capacity-Aware Demand Generation
Campaigns are aligned with real-world constraints like service capacity, technician schedules, parts availability, and regional stock. We adjust bids, geo, and dayparting to push demand into locations and time windows that can convert now, and pull back where backlogs or stockouts exist.
4
Faster Testing, Faster Wins
Creative, copy, and landing page tests run under a simple hypothesis framework with clear promotion and stop rules. We avoid noisy micro-tests and focus on changes that move CPA, CVR, and revenue per click enough to matter, then roll out winners across campaigns.
5
Data Quality & Decision Hygiene
UTM conventions, conversion deduplication, audience definitions, and naming standards keep your SEM and PPC management data clean. Executives get roll-ups that tie spend to revenue; operations sees capacity impact; IT gets system health and integration checks.
6
Risk & Policy Controls
Ads and landing pages follow platform policies for claims, pricing, finance disclaimers, and location representation. Brand consistency and franchise requirements are maintained across markets, with account-level negatives and exclusions to avoid compliance and reputation issues.
Challenges We Commonly Solve
Many PPC accounts hit a ceiling because data, structure, and operations aren’t aligned with how buyers actually convert.
Turn paid clicks into booked jobs & sales.
Why Choose WiserBrand
You get a hands-on partner that connects PPC to your pipeline, fixes the data plumbing, and scales what proves out.
1
CRM-Level Attribution & Ops Alignment
We don’t stop at form fills. Calls, appointments, invoices, and closed-won are imported back into Google Ads and Microsoft Advertising, so bidding optimizes on qualified outcomes. Capacity, technician hours, and inventory are factored into geo, dayparting, and budgets to avoid driving demand you can’t serve.
2
Multi-Location & Catalog Expertise
Franchise and dealer networks stay consistent without losing local nuance. We standardize structure, naming, and assets across markets, and maintain clean Merchant Center feeds (GTIN/MPN, availability, pricing) to unlock Performance Max and Shopping for parts and accessories.
3
Clear Process, Faster Decisions
You get a test plan with promotion/stop rules, a shared dashboard that ties spend to revenue, and a standing cadence focused on actions – shift budget, ship a page, adjust bids – not reading numbers. This keeps PPC management accountable and momentum high.
Cooperation Models
Pick the engagement style that fits your goals, pace, and internal capacity. Each model includes clear scope, owners, and a decision cadence.
We own day-to-day operations across search, Shopping, and Performance Max: forecasts and budget pacing, experiments, feed upkeep, creative and landing page iterations, and CRM/GA4 data flows. You get a monthly operating plan, weekly working sessions, and a shared dashboard that ties spend to pipeline and revenue. Ideal if you want one accountable team running the whole engine.
A focused sprint to prove impact before broader rollout. We agree on markets, offers, and KPIs; rebuild core campaigns; fix tracking and feed issues; and run a tight test plan. At day 90, we review lift, unit economics, and a scale plan. Keep it as a self-contained win or convert to ongoing management.
Your team keeps the wheel; we add senior guidance and specialized execution. Typical mix: quarterly roadmap, biweekly reviews, creative and landing page playbooks, GTM support for promotions, and hands-on help with tricky items like offline conversion import or catalog remediation. Useful for multi-brand or multi-region organizations that need experienced backup without a full handoff.
Our Experts Team Up With Major Players
Partnering with forward-thinking companies, we deliver digital solutions that empower businesses to reach new heights.
Our Approach
We set up the data, rebuild what matters, and scale only after the numbers hold up.
Discovery & Data Audit
We review markets, offers, past campaigns, and unit economics. Then we audit GA4, call tracking, and CRM fields to see what’s captured, what’s missing, and how conversions should be deduplicated. The output is a short action list: fixes, quick wins, and the first test plan.
Tracking & CRM Wiring
We implement clean UTM conventions, align conversion events, and import qualified outcomes from your CRM (appointments, invoices, closed-won). Call tracking is mapped to the same model. This lets bidding optimize for real business impact, not vanity events.
Campaign & Landing Rebuild
Search, Shopping, and Performance Max are rebuilt around intent clusters and margin tiers. Negatives are set, assets are standardized, and Merchant Center issues are cleared. In parallel, we ship focused landing pages with fast load, clear CTAs, and form fields your sales team needs.
Testing & Bidding Framework
We run experiments with simple hypotheses, promotion/stop rules, and minimum data thresholds. Automated bidding is applied with portfolio targets by campaign role, plus seasonality adjustments for promos and launches.
Scale, Governance & Cadence
Budgets shift toward segments with the best CPA/CAC and payback. We maintain naming standards, exclusions, and feed health; add new markets or offers through a repeatable checklist; and meet on a set cadence to decide actions – shift budget, publish a page, adjust bids – based on the shared dashboard.
Case Studies
Our case studies highlight the outcomes we’ve delivered and the approaches that made them possible.
Automotive PPC Services FAQ
Most accounts show cleaner spend and higher conversion rate within 30 days once tracking is fixed and intent clusters are rebuilt. Bigger gains arrive after 60–90 days as bidding learns from imported CRM outcomes.
It’s usually worth it once your Merchant Center feed is healthy (GTIN/MPN, availability, price). We segment asset groups by margin and availability so PMax doesn’t cannibalize high-intent search.
Yes. We wire GA4, call tracking, and offline conversion import so qualified events – appointments, paid invoices, closed-won – flow back to Google Ads and Microsoft Advertising for smarter bidding.
We segment by market, keep naming and assets consistent, and manage budgets per location. Local extensions, calls, and directions are prioritized, with reporting that rolls up to a network view.
Page speed, mobile-first layouts, and concise forms mapped to sales qualification fields. Clear CTAs, inventory or service availability, finance info, and visible trust signals typically lift conversion rate quickly for automotive campaigns.