Summary
Our client, a New York-based furniture retailer, has expanded worldwide, offering an extensive catalog of high-quality, multi-branded furniture at competitive prices.
As they continued to grow their partnerships and catalog, they recognized the need to strengthen their online marketing strategy to attract more customers and boost revenue.
Cooperation Period
Ongoing
Location
USA
Services
Industry
Business Challenge
The client faced several obstacles: poor website content and structure hampered online sales, negative reviews impacted their rankings, and their social media potential was untapped, resulting in low reach on Instagram and Meta. Without an effective marketing strategy, they were losing visibility and failing to make the most of social media to reach new customers.
Solutions
We developed a comprehensive digital marketing strategy to drive business growth and strengthen the brand’s authority. Our key optimization initiatives included:
1
Social Media Marketing
– Conducted competitor and traffic analytics for social media channels.
– Created a content plan with a detailed posting calendar.
– Established accounts on key social media platforms and set up Ads Manager, Product Catalog, and Shopping Tags.2
Search Engine Optimization
– Performed on-page optimizations, including metadata updates, image optimization, and structured data implementation.
– Executed off-page optimizations with link-building and unique content marketing.
– Conducted keyword research for targeted content.
Project Results
Our strategy provided a rapid turnaround, establishing a foundation for long-term growth in rankings, authority, and customer engagement. Key outcomes included:
New Buyers
42% increase in new buyers
Rankings and Traffic
Website ranking grew by 70%
Weekly organic search traffic rose by 170%
Social Media Engagement
Meta and Instagram became stable sources of clients, increasing brand awareness
