Consumer Advocacy Platform: Real‑Time Personalized Merch Store

Key results

On‑time launch

of a brand‑new store with fast, mobile‑first UX

Real‑time personalization

for customizable tees (“I’m Pissed at {Company}”)

Low‑friction checkout

supporting promo codes and international payments

Future‑ready architecture

for multilingual & multicurrency

pissedconsumer shop

Summary

A leading consumer‑advocacy platform has a highly engaged, outspoken audience. People visit to research brands and share honest experiences.
The platform’s team saw an opportunity to turn that energy into something tangible – an expressive product line. The goal was to let users wear their opinions while opening a new revenue stream.
Having prioritized data governance as their strategic foundation, they unlocked AI capabilities that delivered measurable wins: smarter inventory management, enhanced customer experiences, and streamlined operations.
We delivered a greenfield store with real‑time slogan personalization, mobile‑fast performance, and seamless connections to marketing and order ops. It’s instrumented from day one and ready for future cross‑border expansion.
Services
Shopify Development
Marketing Automation
Industry
eCommerce
Consumer Advocacy
Location
Worldwide
Cooperation period
Ongoing
customizable label

Business Challenge

The project started from scratch – no storefront, no data layer, and no existing workflows. The client needed a fast, expressive shopping experience to support a broad product range, including customizable items.


Personalized slogans had to render instantly on the product page to avoid hesitation at checkout. At the same time, operations, lifecycle marketing, and ad tracking had to be fully connected – without slowing down the delivery timeline.

Solutions

  • 1

    Catalog & Navigation

    • Category structure for T-shirts, hoodies, “funny” tees, plus quick paths to the full assortment.
    • Strike-through pricing (old vs. new) in listings and PDPs to clarify promotions.

  • 2

    Product Pages (PDP)

    • Detailed product descriptions with tailored layouts per product/category.
    • Live personalization with instant, on-page rendering of custom text/prints.

  • 3

    Cart & Checkout

    • Fast add-to-cart and streamlined checkout with promo codes/discounts.
    • International payments with correct price calculations (incl. discounts).
    • Contextual upsell/cross-sell (business rules + platform recommendations).

  • 4

    Integrations & Data

    • HubSpot integration for order and shipping management.
    • Klaviyo email/SMS with advanced segmentation and automated flows (welcome, browse/cart abandonment, post-purchase, VIP).
    • Facebook, Google, Pinterest, Instagram pixels and product feeds for retargeting and analytics.
    • Analytics events/tracking to measure PDP → ATC → checkout → purchase.

  • 5

    Performance & Readiness

    • Responsive UI and fast load times across devices.
    • Internationalization-ready (multilingual/multicurrency) for future phases.

  • 6

    Accounts & Self-Service

    • Email registration/login, order history & status, address book, profile settings.

Outcomes

  • 1

    Clear and Confident Shopping

    Real-time previews and visible discounts made customization easy to trust and quick to act on.

  • 2

    Stronger Basket Performance

    Upsell and cross-sell logic helped surface complementary items during the purchase flow.

  • 3

    Operational Efficiency from Launch

    HubSpot integration enabled real-time order and shipping updates without manual tracking.

  • 4

    Marketing-Ready on Day One

    Klaviyo flows and ad platform tracking drove immediate engagement, retargeting, and repeat activity.

  • 5

    Scalable Foundation

    The storefront is fully prepared for multilingual and multicurrency expansion when growth demands it.

Next Steps

Multilingual Support
Enable multilingual & multicurrency for cross‑border campaigns.
Personalization
Extend personalization beyond tees to additional apparel categories.
Klaviyo Segmentation
Deepen Klaviyo segmentation/testing (discount sensitivity, repeat intent, LTV cohorts).
Performance
Continue performance tuning as assortment and paid traffic scale.