The team delivered everything we asked for. The site captures our brand’s essence — it’s not only beautiful, it’s intuitive for customers seeking that personal connection with our pieces. The streamlined operations mean I can spend more time curating collections.
Summary
Carolina Refinetti’s jewelry was already captivating customers on Amazon, Square, and Facebook — but the brand lacked a central online home that reflected its commitment to personalized luxury and artisanal craftsmanship.
We created a premium Shopify hub that unifies sales channels, streamlines operations, and delivers the same bespoke experience online that Carolina provides in her Experience Studio.
Platform
Industry
Business Challenge
Carolina Refinetti’s Brazilian Jewelry was thriving across multiple channels, but managing scattered orders and inventory was pulling focus away from the artistry and personalized service. To scale while preserving the experience customers expect, Carolina needed a smart eCommerce platform that could handle operations seamlessly behind the scenes.
Solutions
1
Analytics and Planning
- Analyzed client requirements and brand experience goals.
- Created a comprehensive project roadmap aligned with Carolina’s vision for luxury retail.
2
Design and Development
- Built a custom Shopify design that captures the elegance and heritage of the brand.
- Fully optimized the storefront for mobile devices to reach customers anywhere.
3
Unified Order Management
- Integrated orders from Amazon, Square, and Facebook using Shopify Apps and APIs.
- Established reliable data flow between all platforms for complete visibility.
4
Enhanced Shopping Experience
- Implemented tiered discounts using specialized Shopify apps.
- Deployed upsell system: manual upsells and Shopify AI-powered recommendations.
- Set up flexible shipping methods and rate structures based on region and order weight.
5
Customer Loyalty Programs
- Launched loyalty and referral programs through third-party services (such as Smile.io).
- Integrated a customer reviews system to showcase the stories behind each piece.
6
Marketing Automation
- Connected Klaviyo for targeted email and SMS campaigns that reflect the brand’s personal touch.
- Set up advanced audience segmentation for personalized communication.
- Configured real-time reporting for immediate marketing insights.
Project Results
carolinarefinetti.com went live on schedule, delivering the same luxury experience online that customers enjoy in the studio.
Streamlined operations
Centralized order management across all channels eliminated manual tracking and reduced fulfillment errors.
Increased average order value
Strategic product placement and tiered incentives encouraged customers to discover complementary pieces.
Stronger customer relationships
Loyalty and referral programs now reward customers who share their Carolina Refinetti stories with others.
Data-driven growth
Real-time marketing insights enable the team to respond quickly to customer preferences and seasonal trends.
Client Review
See what our client has to say about the services we provided for their project and how we helped achieve their business goals.
“My brand finally has the elegant online home it deserves.”
Project
Carolina Refinetti Jewelry
Services
Industries
