AI-Assisted Booking and Operations Platform for a Wellness Retreat Agency

Key results

730 → 70

Estimated annual manual tasks after automation

95%+

Correct answers in a pre-launch test of 100+ traveler questions

Almost 60%

Of assistant conversations closed without a HubSpot ticket since launch

Under 1% target

Installments remaining unpaid after retries and staff review

retreat scheme

Summary

A US travel management agency helps fitness and wellness professionals host hundreds of retreats abroad each year, serving thousands of travelers. Its customer data and payment flow sat inside a third-party booking product. They wanted a platform of its own.
A separate vendor handled the website. WiserBrand built the booking and operations platform behind it, connecting inventory, payments, three user portals, finance, and AI-assisted support. A person approves every AI-drafted follow-up before it is sent.
Phase 1 reached soft launch in about eight months and is now in production. Phase 2, a self-serve product for independent retreat leaders, is being scoped.
Cooperation Period
Ongoing
Location
USA
Industry
Travel
Technology Stack
PostgreSQL
AWS
Stripe
HubSpot
QuickBooks Online
retreat case study

Business Challenge

The business ran on someone else’s platform

Customer data, payments, and two years of bookings lived in a third-party product. Anything it could not handle, staff did manually.


About 730 manual tasks a year

Staff logged 545 tasks in nine months, from assigning rooms to tracking hotel release deadlines and adjusting commissions. Some carried direct financial risk: missing a release deadline could mean paying for empty rooms.


Failed payments and routine questions

Staff chased down missed payments and answered routine questions about balances, forms, and flights.

What We Did

  • 1

    Validated scope before committing

    We mapped the client’s manual tasks and costly hotel release deadlines. A two-week checkout and payments pilot validated the estimate before the Phase 1 price was fixed. The website vendor developed in parallel against a mock API.

  • 2

    Built a shared platform

    Checkout, portals, and staff AI tools use one API with per-user permissions, keeping availability and pricing consistent. Logged, replayable jobs prevent duplicate charges after a restart. Sensitive passport, medical, and bank fields are encrypted individually.

  • 3

    Automated retreat operations

    The platform pairs travelers who name each other, manages waitlist offers, and sends form and flight reminders. Staff assign remaining roommates and can override pairings. Hotel release deadlines are flagged in advance. When a package changes, the platform recalculates prices, balances, refunds, and commissions, then routes adjustments for approval.

  • 4

    Connected payments and finance

    Stripe checkout uses a 15-minute room hold to prevent overselling. Failed installments are retried, then reviewed by staff. No booking is automatically canceled. HubSpot logs bookings and messages, QuickBooks Online tracks finances by trip, and Wise handles payouts with finance approval.

  • 5

    Created role-based portals

    Travelers manage payments and trip requirements. Leaders see their own rosters, rooming, and projected commissions. Staff manages operations and finance across the portfolio through five permission-based roles.

  • 6

    Added AI with human oversight

    The assistant answers from live booking data within user permissions and hands unresolved questions to HubSpot. It scored 95%+ on 100+ pre-launch test questions. AI-drafted follow-ups require human approval. Staff query data through an MCP server with read-only, permission-scoped access. Sensitive data stays outside the AI layer.

  • 7

    Migrated and verified

    Two years of booking history moved over with daily syncing until cutover and reconciliation on every import. A limited soft launch preceded wider release. Final acceptance requires the first production month-end close to reconcile to the cent across Stripe, Wise, the platform, and QuickBooks Online.

Results

Platform ownership
The agency controls its code, accounts, booking data, and payment flow instead of relying on a third-party booking product.
Connected operations
Bookings, payments, trip coordination, and finance run through one platform.
Less routine work, retained control
Automation handles recurring tasks, while staff approve financial adjustments and AI-drafted follow-ups.
Foundation for growth
The multi-tenant platform supports the planned self-serve product for independent retreat leaders without a separate rebuild.