It is rumored that there is a mysterious trick to make the traffic on your website go sky-high. Have you heard about it? Surely. This phenomenon is called “featured snippet” or “position zero,” that is defined as a block above the organic search results in Google with a short answer to user’s query. At the same time, featured snippet shouldn’t be confused with the “quick answer,” which doesn’t show the root website in the end. Moreover, “quick answers” are oriented typically on the incontestable information or short facts. Consequently, Google with its own algorithms promotes your website to lots of new visitors by demonstrating the link of your page on the highest rank.
The most pleasant benefit of such attention of the most powerful search engine is that even the owners of smaller websites that don’t occupy top positions in organic SERP may optimize their page content for certain long-tail queries and get chosen for featured snippets, which will ultimately drive more traffic to their site and may help them improve organic positions. That could be compared with the situation when you go through the games’ levels and suddenly get involved in the meeting with “boss,” which provides you with new opportunities.
At first sight, the reasons of the growing interest in this kind of snippets are crystal clear. But let’s dive into details. What are the special aspects of the snippets that make them helpful when it comes to boosting your organic traffic?
The synergy of all previous factors generates an effective solution. A Human as one of the laziest creatures adores quick solutions!
Such characteristics make featured snippet an ideal tool for improving the traffic of a growing website. So how to earn the position zero?
Take into account, that a great number of questions could be composed into the FAQ format with the variety of links to the certain pages containing the concise answers.
Keep in mind the importance of the user experience and generate the brief, but really descriptive messages that will be helpful not only for an average user but also for an inquisitive one.
The information you share should bring value. The search engine was right to detect the most useful page from the mass of them. Filling your website with repetitive words will irritate both readers and Google. You don’t need to put yourself in the place of the user, as it’s commonly suggested since you already are a user with the human way of thinking. So just be yourself, be a reader, not only a writer of your texts.
It’s the interesting detail that Google trusts the facts, so make an effort to concretize your content, showing the numeric data to the users. For example, in the shape of statistics or infographics.
In case you are optimizing for mobile devices (which is a must), you just can’t help but compete for the sweet snippets. They have the most attractive look on mobile devices because they occupy the entire screen. That’s also the main reason why you should pay attention to featured snippets of the competitors in your niche and aim for your own.
There aren’t any special recipes for features snippet optimization on mobile. Just make sure that all of the recommendations mentioned above are followed. Moreover, you shouldn’t be nervous about AMP version of the pages anymore, Google fixed this bug, and your AMP page may appear as the featured snippet as well.
Want to boost your website’s position and win the featured snippets race? Contact WiserBrand’s Cyber Gurus at firstname.lastname@example.org and we’ll make your on-site SEO pitch perfect!