Why quality assurance is so essential for your business

Alex Sheplyakov Alex Sheplyakov 20/09/2019 6 min read

If you are a business owner, the quality of your products and services probably means a lot to you. At the end of the day, that is one of the most prominent things that establish your company’s reputation in the eyes of potential clients and loyal customers alike.

This observation is true for any type of business: in recent years, people are getting more and more conscious about their purchases. They demand that the price is matched by the quality, and they want great attention to detail - from the website experience to the professionalism of customer care representatives.

This race for perfection can be very daunting, and unless your project is really small and you’re incredibly familiar with the technological side of things, taking the family-business route, you cannot control and ensure the quality of the product by yourself. As an owner, you’ve got a lot more on your plate already.

Therefore, Quality Assurance is undoubtedly a crucial step in the delivery of any project - especially when it comes to the IT market. Skip it, and you’ll get a throw-away piece of software, lacking in fine-tuning and polishing, or an unusable product altogether.

This part of the development process needs to be taken care of by experienced specialists, just like any other aspect of project development. If done wrong, all the work developers have put in will be in vain, as the product may turn out unusable as a result of even a single significant mistake.

The Importance of Quality Assurance

For almost five years now, IT companies spend at least 26% of all their budget on QA. Coincidence? Hardly. In the time of fierce competition, every top executive needs to make sure to provide the highest level of user experience to their clients, without the slightest hiccup or the smallest bug.

Benefits of Quality Control

Let’s explore why people might want a good Quality Assurance team:

  • to see the bigger picture - QA specialists experience the product from the angle of users, which allows them to implement strategies that catch issues that the developer missed;
  • to save your time and resources - hiring QA specialists from outstaffing agencies lets you spend the working hours of your employees more effectively;
  • to reduce the number of complaints and refunds - by making sure that the product is free of potential software-breaking errors, or even minor mishaps, you prevent dissatisfaction of your clientele and protect your business from financial loss;
  • to establish a reputation - top Quality Assurance companies will ensure that your product is ready to go, which establishes you as a reputable business on the market, attracting more customers.

The Importance of QA Testing for Small Businesses

The smaller your business is, the more important it is to hire a good Quality Assurance team. With about 543,000 new businesses popping up each month, the competition is tougher than ever. You have to really shine for people to notice you, make a purchase, and stay your client for good.

Customers want top-notch service delivered consistently, so you must revise every project before release with the utmost scrutiny, which is significantly less effective if done by, for instance, developers only.

A Quality Assurance Team Cannot Be Replaced with Better Developers

Nobody is perfect. Granted, you want your primary developer team to be as knowledgeable and skilled as possible. But they are still human. They are frequently working on their projects for months on end, never really taking significant breaks.

Despite them being the expert in their respective field, it’s really hard to assess your own work, to take a step back and evaluate the project as a whole, or even adequately review whether the feature works as well as it needs to.

If you’re a developer, you might lose sight of how the finished product looks and feels from the client’s perspective. However, not every outside perspective is a valuable one - if you’re a marketing specialist, you have no idea where to start looking through code, testing out features that frequently have issues, or how to assess the overall quality of a website.

In the case of a regular user, finding bugs and faulty features become more of a chance than a conscious process. QA specialists, on the other hand, know exactly where to look and, most importantly, see what others don’t. They have particular strategies and approaches related to testing the product, and consequently, they uncover possible problems much faster.

Quality Assurance Specialists' Responsibilities

Testing the finished product may sound sort of simple, but in reality, it’s far from that. The list of a QA specialist’s responsibilities is long, and most people don’t even realize how much one has had to learn in order to be adequately skilled for this profession. A good Quality Assurance specialist should know way more than the quality standards that a given company wants to comply with.

They are usually acquainted with the general tendencies of the field, and, for instance, are pretty experienced in telling how your website or app should work, in order to ensure the best possible experience. And, on top of that, QA’s have to possess good communication skills to understand clients, developer teams and management equally well.

What Top Quality Assurance Companies Offer

Apart from highly trained professionals, most Quality Assurance companies have readily available software algorithms for assessing the quality of the products and services, but their specialists are also able to create custom new ones, tailored specifically for your company.

A good QA specialist knows when to combine these two methods for the most accurate evaluation.

Quality Assurance Examples

When hiring a QA team, you can expect them to:

  • implement new methods of testing into the development processes;
  • improve the existing techniques, methodologies and algorithms to better suit your needs;
  • verify that your development team is on the right track;
  • complete a full product evaluation and compile an audit with all of the necessary changes.

Why Quality Assurance is important for you

Quality Assurance guarantees a consistently high quality of customer experience, thus making sure you’re satisfying your clients’ needs. We all want to take pride in what we do, and that wouldn’t be possible without keeping your business at the top by ensuring your users are happy.

If you want to be absolutely sure that every project your company delivers is up to the highest standard, WiserBrand specialists are ready to help.

According to our clients, WiserBrand provides you with the most diligent and skilled QA specialists out there, so that your business can consistently meet your customers’ expectations and rise above the competition.

Alex Sheplyakov
Alex Sheplyakov
Chief Technology Officer
Being passionate about all things tech, I convert vast working knowledge of software architecture and designing scaled solutions into easily-digestible posts. Stay up to date on the latest and greatest in the tech world. If you want to keep in touch, follow me on LinkedIn.