Customer Experience Consulting

We help businesses cultivate exceptional interactions at every point of the customer lifecycle. Our customer experience consulting focuses on understanding your customers deeply and redesigning interactions to build loyalty, drive advocacy, and increase revenue.

Get a CX Consultation
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Our Offerings

CX Assessment & Diagnostics
CX Strategy & Roadmap
Customer Journey Mapping
Voice of the Customer & Insights
CX Culture & Employee Engagement
CX Measurement & Analytics
CX Technology Advisory
Internal CX Alignment

CX Assessment & Diagnostics

This is a deep dive into your current customer experience reality. We employ a mix of qualitative methods (stakeholder interviews, process walkthroughs) and quantitative analysis (operational data, website analytics). We map your existing touchpoints, evaluate channel consistency, assess the usability of digital interfaces, and analyze relevant technology stacks. The output is a comprehensive report detailing strengths, critical weaknesses, prioritized areas for improvement, potential quick wins, and a baseline CX maturity score.

CX Strategy & Roadmap

A winning experience requires a deliberate plan. Through collaborative workshops and analysis, we’ll develop a compelling CX vision aligned with your business goals. We translate this vision into a concrete customer experience strategy, defining guiding principles, target customer segments, desired emotional outcomes, and KPIs. This culminates in a multi-phased, actionable roadmap outlining specific initiatives, ownership, required investments, timelines, and expected outcomes.

Customer Journey Mapping

See your business through your customers’ eyes. We facilitate detailed customer journey mapping sessions, often building upon defined customer personas and Voice of the Customer data. We chart the steps, actions, thoughts, and feelings customers experience when interacting with your company across various stages. We identify critical “moments of truth,” major pain points causing friction or frustration, and opportunities to create delight. The maps serve as powerful tools for identifying specific improvement opportunities and aligning cross-functional teams.

Voice of the Customer & Insights

Stop guessing what customers want. We help design, implement, or refine your VoC program architecture. This includes selecting the right feedback mechanisms deployed at the right points in the journey. Critically, we establish processes for analyzing this feedback – identifying trends, uncovering root causes, and transforming raw data into insights that directly inform business decisions, product development, and process improvements.

CX Culture & Employee Engagement

Your frontline staff make or break the customer experience. Delivering great CX consistently requires an organization-wide commitment. We work with leadership and HR to embed customer-centricity into your company DNA. This involves defining clear CX values and behaviors, aligning hiring practices and onboarding, developing targeted training programs for different roles, structuring incentive and recognition programs around CX outcomes, and improving how CX insights are shared internally.

CX Measurement & Analytics

To improve CX, you must measure it effectively. We help you move beyond relying solely on metrics like NPS to develop a balanced scorecard of KPIs relevant to your specific goals. This could include Customer Effort Score (CES), First Contact Resolution (FCR), task completion rates, churn rates, customer lifetime value (CLV), and even qualitative sentiment analysis. We assist in designing insightful dashboards for different audiences and establishing reporting rhythms to track progress against the CX strategy, demonstrate the business impact of initiatives, and facilitate ongoing, data-driven optimization.

CX Technology Advisory

Technology is a critical enabler, but choosing and implementing the right tools can be complex. Leveraging our expertise in digital customer experience consulting, we provide objective guidance on your CX technology stack. This includes helping define functional requirements based on your strategy, evaluating potential vendors, developing integration plans, advising on data management practices, and creating adoption strategies to maximize the value and ROI of your technology investments.

Internal CX Alignment

Customer experience often breaks down at internal handoff points between departments. Marketing, sales, product, operations, and support need to work in concert. We facilitate processes to dismantle these silos. This involves establishing cross-functional CX governance committees, clarifying roles and responsibilities for specific journey stages, creating shared goals and metrics, improving communication flows between teams, and fostering a comprehensive understanding of the end-to-end customer journey.

Industries We Serve

  • Fintech
  • eCommerce & Retail
  • Logistics
  • Hospitality
  • Healthcare
  • Manufacturing
  • Telecommunications
  • Education
  • Startups
  • SaaS

How CX Consulting Benefits Your Business

Investing in customer experience consulting translates directly into tangible business advantages.

Cultivate Stronger Customer Loyalty

By understanding and addressing customer needs and pain points, you create positive interactions that encourage repeat business and reduce churn. Loyal customers become your most valuable asset.

Increase Customer Lifetime Value

Satisfied customers tend to spend more over time and are more receptive to upselling and cross-selling opportunities. Improving the experience directly impacts the long-term value each customer brings.

Enhance Brand Reputation & Advocacy

Delighted customers become brand advocates, sharing positive experiences through word-of-mouth and online reviews. This organic marketing builds trust and attracts new customers more effectively than traditional advertising.

Optimize Operational Efficiency

Mapping customer journeys and analyzing feedback often reveals inefficiencies in your processes. Addressing these friction points not only improves CX but can also lower service costs and free up internal resources.

Gain a Competitive Edge

In crowded markets, a superior customer experience can be a powerful differentiator. It creates a unique value proposition that is difficult for competitors to replicate quickly.

Ready to transform your customer interactions into a strategic advantage?

Why Choose WiserBrand

Partnering with us for your customer experience consultancy needs offers distinct advantages.

  • 1

    Data-Centric Methodology

    Our recommendations are grounded in thorough data analysis and customer insights, not just assumptions. We believe in evidence-based strategies for measurable results.

  • 2

    Focus on Actionable Outcomes

    We deliver practical, implementable recommendations and roadmaps. Our goal is to equip you with the tools and plans needed to make real changes, not just deliver theoretical reports.

  • 3

    Deep Technology Understanding

    As a company with strong roots in technology, we understand the CX tech landscape intimately. We help you navigate the complexities of selecting and integrating the right tools for your digital customer experience consulting needs.

  • 4

    Holistic Business Perspective

    We connect the dots between CX, operational processes, employee engagement, and overall business goals. Our CX consultants provide a comprehensive view to drive meaningful transformation.

  • 5

    Collaborative Partnership Approach

    We work with you, integrating seamlessly with your teams. We believe in knowledge transfer and building your internal capabilities for sustained CX success long after our engagement ends.

  • 6

    Proven Expertise

    Our team consists of experienced customer experience consultants who have successfully guided numerous businesses across various industries in elevating their customer interactions and achieving significant improvements.

Cooperation Models

We offer flexible engagement models to match your specific requirements and budget.

Project-Based Engagements

Ideal for specific, well-defined initiatives like conducting a CX assessment, mapping key customer journeys, or developing a targeted VoC program. We deliver defined outcomes within an agreed scope and timeframe.

Retainer-Based Advisory

Provides ongoing access to our CX experts for continuous guidance, support, and strategic counsel. Suitable for long-term CX transformation programs requiring regular input and iteration.

Strategic Workshops & Training

Focused sessions designed to build specific CX capabilities within your team, such as journey mapping facilitation, VoC analysis, or fostering a customer-centric mindset across departments.

CX Health Checks & Audits

Periodic reviews of your CX performance, strategy execution, and technology utilization to identify areas for refinement and keep your initiatives on track.

Our Experts Team Up With Major Players

Partnering with forward-thinking companies, we deliver digital solutions that empower businesses to reach new heights.

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Our Approach

We use a structured yet adaptable methodology for our customer experience consulting services.

01

Discovery & Immersion

We begin by deeply understanding your business context, objectives, current CX initiatives, challenges, and customer base. This involves stakeholder interviews, data review, and preliminary assessments.

02

In-Depth Analysis & Insight Generation

Leveraging tools like journey mapping, data analytics, and VoC research, we analyze the current state of your CX, identifying key pain points, opportunities, and root causes.

03

Strategic Design & Planning

Based on the insights gathered, we co-create a clear CX strategy and a prioritized, actionable roadmap outlining specific initiatives, required resources, timelines, and success metrics.

04

Implementation Guidance & Support

We don’t just deliver a plan; we support its execution. This can range from project management oversight to direct assistance with implementing new processes or technologies, working alongside your teams.

05

Measurement, Iteration & Optimization

We help establish tracking mechanisms and feedback loops. We analyze performance data, gather feedback on the changes implemented, and refine the strategy and tactics for continuous improvement.

Challenges We Commonly Solve

As a dedicated customer experience consulting company, we frequently help businesses overcome obstacles like:

  • 1

    Inconsistent and Fragmented Cross-Channel Experiences

    Customers encounter jarringly different levels of service, information discrepancies, or siloed processes when interacting through various touchpoints, such as websites, mobile apps, call centers, retail stores, and social media. This leads to frustration, requires customers to repeat information, and damages brand perception.

  • 2

    Diagnosing and Reversing Declining Satisfaction Scores

    Key metrics indicate growing customer dissatisfaction, but the specific drivers are unclear. Businesses struggle to pinpoint whether the root causes lie in product issues, service failures, process complexities, or communication problems, making it hard to prioritize effective interventions.

  • 3

    Ineffective Capture and Analysis of Customer Feedback

    Organizations struggle with low survey response rates, lack the tools or processes to analyze unstructured feedback (like comments or call transcripts) at scale, or find that collected feedback sits unused in reports without driving tangible change. We help build effective VoC programs that turn feedback into actionable insights and demonstrable improvements.

  • 4

    High Customer Churn

    Customers are defecting at an alarming rate, often without the business fully understanding the primary reasons or identifying at-risk customers proactively. Attempts to build loyalty may be generic or fail to resonate. We help identify the key drivers of churn at different journey stages and develop targeted retention strategies.

  • 5

    Lack of a Clear CX Vision

    Customer experience efforts are often reactive, inconsistent across teams, or pursued as isolated projects without a guiding strategic framework. There may be no clear ownership, no defined goals, or a disconnect between CX aspirations and operational reality.

  • 6

    Internal Silos Creating Friction

    Departments like Marketing, Sales, Product Development, and Customer Support operate in isolation, optimizing their own goals without considering the end-to-end customer journey. This results in poor handoffs, conflicting messages, unmet expectations, and internal inefficiencies that ultimately impact the customer negatively.

  • 7

    Underperforming CX Technology Investments

    Significant investments in CRM, marketing automation, customer service platforms, or analytics tools are failing to deliver expected value due to poor adoption, inadequate integration, lack of relevant data, or misalignment with actual user needs. Data remains trapped in silos, preventing a unified customer view.

  • 8

    Difficulty Quantifying the Business Value of CX

    CX teams struggle to demonstrate the tangible financial impact (e.g., revenue growth, cost reduction, CLV increase) of their initiatives to senior leadership or finance departments. This makes it hard to secure ongoing investment and executive buy-in for customer-centric programs.

Get started with WiserBrand

Let’s begin your project journey

Get started with WiserBrand

Let’s begin your project journey

1

Prompt Response

We’ll contact you within 24 business hours to discuss your project

2

Exploratory Call

Join our team for a brief 15-20 minute talk about your needs and expectations

3

Tailored Proposal

We’ll present a customized proposal and recommendations for your project requirements

or

Pick a time that works for you, and let’s hop on a call