Charlotte PPC Services
Running PPC campaigns in Charlotte demands more than adjusting bids and picking keywords. It’s about understanding local behavior, industry-specific intent, and how your competitors are spending — then building ad funnels that move leads closer to the sale, not just clicks. We run data-backed campaigns that keep your cost-per-acquisition in check and drive qualified traffic that matches your business goals. Whether you’re targeting homeowners in Ballantyne, professionals in Uptown, or B2B buyers across Mecklenburg County, we build campaigns that perform.
Our Offerings
Google Search Ads
We craft keyword strategies around high-intent search terms your audience is actively using. Every ad is written to match that intent and drive relevant traffic — no fluff, no wasted clicks. We test continuously to improve ad rank and reduce CPC without cutting corners.
Google Display Ads
We use Google’s vast display network to build brand awareness and retarget past visitors. By segmenting audiences based on behavior, we serve creatives that match their position in the funnel — whether it’s their first touch or their fifth.
Meta Ads (Facebook & Instagram)
Our team creates campaigns designed to convert on Meta, balancing reach and relevance with creative that stops the scroll. From dynamic product ads to lead gen forms, we focus on what gets results.
YouTube Ads
We run short-form and long-form YouTube campaigns that engage and educate before asking for the click. It’s a platform with reach — and we make sure your ads aren’t skipped, ignored, or forgotten.
LinkedIn Ads
For Charlotte-based B2B companies, LinkedIn gives access to decision-makers by job title, industry, and company size. We build high-converting campaigns that drive lead quality, not just lead volume.
Retargeting Campaigns
We recapture lost traffic by building segmented retargeting flows across Google, Meta, and programmatic platforms. Timing, creative, and message all align to bring users back when they’re ready to act.
How We Bring Value To Your Business
We don’t just run ads — we build acquisition systems with clear metrics, fast feedback loops, and campaign logic that scales with your business.
1
Transparent Performance Metrics
You get weekly performance breakdowns that go beyond CTRs and CPCs. We track lead quality, conversion paths, and ROAS to show exactly what’s working — and what needs to be cut or adjusted.
2
Conversion-First Strategy
Clicks mean nothing if they don’t convert. We align ad copy, audience targeting, and landing pages so the journey from ad to action is smooth, fast, and relevant. We test messaging variations to understand what your audience responds to at each funnel stage.
3
Budget Efficiency
We actively manage bids, placements, and platforms to avoid waste. Whether it’s reallocating spend mid-month or pausing underperforming segments, we treat your budget like our own and spend only where the data supports it.
4
Cross-Platform Cohesion
Most PPC agencies silo campaigns by platform. We don’t. We map user journeys across platforms and build unified campaigns — so your Meta ad clicks, Google searches, and YouTube views aren’t working in isolation.
5
Fast Testing, Faster Scaling
We launch campaigns quickly, test fast, and scale what’s performing. From A/B creative testing to landing page experiments, we cut what’s not working before it burns budget and double down on what drives profit.
Challenges We Commonly Solve
Most businesses come to us after wasting budget, getting flooded with low-quality leads, or hitting a performance ceiling. We fix the structural issues behind these problems — not just the symptoms.
Want a PPC partner that’s hands-on, accountable, and driven by performance?
Why Choose WiserBrand
We don’t take on campaigns just to manage them — we take them on to win. And we don’t work in silos — we work inside your business reality, understanding your sales cycles, growth goals, and market pressures.
1
PPC Isn’t an Add-On
It’s one of our core specialties. Our paid media team isn’t a junior add-on to SEO or dev — they live and breathe performance marketing, and they’re directly responsible for account growth.
2
We Don’t Outsource the Work
All strategy, media buying, and analysis is done by our in-house team. You get direct access to the people actually running your campaigns, not just an account manager forwarding reports.
3
Fast Launch, Smart Iteration
We don’t spend weeks in setup. Most campaigns go live within days. From there, we run tight test cycles and pivot fast based on data — not guesswork.
4
We Work With Your Team, Not Around It
If you have an internal marketing or sales team, we coordinate. That means landing page edits get implemented fast, CRM feedback loops are built in, and your brand voice stays consistent.
5
Real Strategy, Not Cookie-Cutter
We build campaigns based on your business model, margin structure, and customer journey — not a recycled blueprint. Every platform, bid strategy, and audience is picked for a reason.
6
We Own the Results
We measure ourselves by one metric: your outcomes. That means we’re proactive, communicative, and fully accountable for performance — even when market conditions shift.
Cooperation Models
We plug into your business in the way that makes the most sense — whether you need full-service PPC management or a high-level partner to support your in-house team.
We take full ownership of your paid media: strategy, creative, bidding, optimization, reporting. Ideal if you don’t have internal PPC resources or need to overhaul underperforming campaigns. We move fast and stay accountable.
If you already have someone managing your campaigns but need strategic input or troubleshooting, we provide expert oversight. We audit, optimize, and guide — without taking full control unless requested.
Have a product launch or seasonal push coming up? We step in to support your internal team with added bandwidth, fresh strategy, and extra hands to scale spend without losing efficiency.
Our Experts Team Up With Major Players
Partnering with forward-thinking companies, we deliver digital solutions that empower businesses to reach new heights.
Our Approach
We don’t follow a rigid playbook — we build one that fits your growth stage, audience, and sales motion. Every campaign starts with a clear plan and evolves through fast iteration.
Deep-Dive Discovery
We dig into your goals, current funnel, past campaign data, and what a qualified lead or sale really looks like. This gives us the blueprint for every decision moving forward.
Campaign Architecture
We structure campaigns to match intent — separating cold traffic, warm leads, and returning users. We define budgets, platform mix, bidding models, and measurement plans upfront.
Ad Creative & Copy
We produce ad variations that align with each audience segment. Messaging is written to move users forward — not just grab attention. Every asset is tested with purpose.
Launch & Test
Once live, we monitor campaigns daily, watching for early signals. We A/B test ad sets, fine-tune bids, and look at engagement and conversion patterns to sharpen performance.
Optimize & Scale
We build from what works. That means pushing spend into high-performing segments, introducing new creatives based on data, and expanding campaigns while maintaining cost-efficiency.
Client Successes
Explore our case studies to see how our solutions have empowered clients to achieve business results.
Charlotte PPC FAQ
It depends on your industry and goals, but most local service businesses start seeing traction with $1,500–$3,000/month in ad spend. For B2B or eCommerce, the range may be higher depending on competition and sales cycles.
Most campaigns start generating traffic within a few days of launch. That said, it usually takes 2–4 weeks of testing and optimization to see stable performance and consistent conversions.
Yes. We work across industries — from home services and medical practices to B2B tech and retail. What matters most is understanding your customer journey and using the right mix of targeting and creative.
Absolutely. We audit current campaigns, clean up what’s salvageable, and restructure what’s holding you back. You won’t lose historical data — we build on what’s working and replace what’s not.
We bring both the data and the context. We know Charlotte’s neighborhoods, demographics, and buyer habits — and we apply that to campaign targeting, ad copy, and bid strategy in a way national agencies can’t.