Senior PPC Specialist
We’re looking for an experienced Senior PPC Specialist to join our team!
Requirements:
- 4+ years of successful experience managing performance-based campaigns in Google Ads (with a proven track record)
- Experience working with the US/EU and other English-speaking markets
- Experience working with e-Commerce projects (US/EU market)
- Strong analytical skills: an in-depth understanding of campaign measurement, proven ability to analyze and interpret data and arrive at a “so what” conclusion
- Knowledge of A/B split testing and statistics
- High proficiency in Excel/Google Sheets
- Deep understanding of how to optimize CPA for profit maximization
- Ad copywriting and editing skills
- Monitoring the latest trends in digital marketing and implementing actions according to them
- Experience with other platforms like Bing
- English — Upper-Intermediate and higher
Will be a plus:
- Experience in LP optimization and a basic understanding of UX
- Experience with Reddit
Responsibilities:
- Design, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, and emerging platforms to meet ROI targets for US/global markets.
- Conduct daily analysis of campaign performance metrics (CPA, CTR, ROAS) using Google Analytics and Sheets, implementing data-driven optimizations.
- Write high-converting ad copy and collaborate with UX teams to refine landing pages for improved conversion rates.
- Partner with SEO/content teams to align paid strategies with organic growth initiatives.
- Producing detailed analysis and reports of campaigns.
We offer:
- A full-time job
- Flexible working hours
- Paid vacation and sick leave
- Managing your taxes and accounting
- Career and professional growth opportunities
- Optional benefits package that includes Health insurance, Gym membership, English courses, compensation of certification, courses, and training
- Creative and lively team of IT specialists, adequate management, and zero unnecessary bureaucracy.
About us:
WiserBrand is a rapidly growing US-UA web development company providing full-cycle services all over the globe. The main direction of our company is e-Commerce, but we also have expertise in other domains.
We started 10 years ago as a small project providing digital marketing services. Therefore the project grew into an outsourcing & outstaffing company that provides web development, digital marketing, customer support, and outstaffing projects for clients all over the globe.
Headquarters based in New York City. Also, we have development and support offices in Kharkiv and Buenos Aires with about 150 people in total.
The differentiator in the relationship we value with our employees is our open, fair, and respectful people practices and our positive work environment. Our people are the foundation of our success.
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