Digital Marketing Specialist (US Product)
We’re seeking an innovative and passionate Digital Marketing Specialist to join our team!
Opinion Corp is an international product company with 15 years of experience in customer service and consumer advocacy.
We’ve created one of the most popular English-speaking online platforms for collecting reviews and complaints about companies, goods, and services in the Western market – PissedConsumer.
PissedConsumer’s mission is to build communication bridges between consumers and brands to help them achieve successful outcomes.
Skills & experience:
- Advanced English: excellent written and verbal communication skills
- 4+ years in marketing roles
- Excellent research and analytical skills
- Proficient negotiation skills for collaborations and sponsorships
- Experience of working with foreign markets (the American market will be a plus)
- Previous experience in B2C engagement
- Knowledge of current email marketing trends and guidelines
- Knowledge of SEO (basic), keyword research, website analytics tools (e.g., Google Analytics, Ahrefs, Clarity), Mailgun, PPC and Jira
- Experience working in IT companies, digital marketing agencies, or consulting firms will be a plus
Tasks & responsibilities:
- Conducting research and analysis to identify the target audience’s needs and pain points
- Working closely with BA and the Product Owner to improve the product market fit
- Developing and executing marketing strategies to increase online traffic, elevate brand awareness, and generate leads
- Creating promotion strategies for the new consumer services and products
- Gaining potential leads and transforming them into customers
- Launching new B2C services into the market
- Creating content for email marketing and digital ad campaigns
- Optimizing marketing campaigns, including email marketing and digital advertising
- Communicating with the development team to gain effective results of campaign performance
- Monitor and report on the performance of marketing campaigns
- Researching and analyzing creative strategies and tactics across the niche, including competitor analysis
- Staying updated on industry trends and competitors’ digital marketing strategies by actively tracking and analyzing the market
We offer:
- A full-time job
- Flexible working hours
- Paid vacation and sick leave
- Managing your taxes and accounting
- Career and professional growth opportunities
- Optional benefits package that includes Health insurance, Gym membership, English courses, compensation of certification, courses, and training
- Creative and lively team of IT specialists, online team buildings, adequate management, and zero unnecessary bureaucracy
