Enhancing Website Performance for a Global Retailer

Key results

28%

Increase in revenue

8.4%

Reduction in bounce rate

62%

Growth in client base

Summary

Our client, a top-rated US furniture retailer, began operations six years ago in New York and has since expanded its reach worldwide.
To keep up with their expanding catalog and customer demand, they sought a partner to optimize their website’s performance.
Cooperation Period
Ongoing
Location
USA
Services
Web Development
Industry
Furniture
eCommerce

Business Challenge

The client’s website was plagued by an 11-second loading time, causing a decline in traffic and conversions. The sluggish performance, coupled with insufficient product configurations and descriptions, led to customer frustration and reduced competitiveness. They needed a scalable system that could handle a high volume of inventory and deliver a seamless experience to users across the globe.

Solutions

We implemented a robust optimization plan, significantly improving the website’s performance and scalability:

  • 1

    Page Load Speed Optimization

    Reduced page load time from 11 seconds to an impressive 0.5 seconds, enhancing user experience and retention.

  • 2

    Infrastructure Enhancement

    Built a custom infrastructure and transitioned to an Agile approach to ensure adaptability and continuous improvement in website management.

  • 3

    Load Distribution

    Configured load distribution to maintain speed and stability during high-traffic events, ensuring one component failure wouldn’t impact the entire system.

  • 4

    Advanced Search Functionality

    Revamped the product search engine, integrating error correction, synonyms, and a user-friendly interface for faster, more accurate results.

  • 5

    Security and Real-Time Monitoring

    Established real-time security monitoring with timely vulnerability patching to protect user data and maintain platform integrity.

  • 6

    Caching Implementation

    Set up effective caching solutions to further reduce server load and enhance performance, selecting reliable software suited to the platform’s needs.

Project Results

WiserBrand’s comprehensive approach led to a dramatic improvement in website performance and user satisfaction, driving both revenue and customer retention. Key results included:
Revenue
The platform saw a 28% increase in revenue due to improved loading speed and a smoother user experience.
Bounce Rate
Bounce rates dropped by 8.4%, reflecting heightened engagement and lower customer frustration.
Customer Base
A 62% growth in the customer base as new users discovered a more accessible and responsive website.