Online Food Store – Transforming Social Media Strategy

Key results

33%

Reduction in ad spending

449%

Increase in clicks

68%

Increase in profit

50%

Increase in sales

Summary

Our client, a renowned online food store in the UAE, offers a vast range of over 400 products, from groceries to gourmet items, delivered directly to customers’ doors.
With a strong supplier network supporting supermarkets, restaurants, and hotels, they had an established online presence but needed an overhaul to revitalize their social media impact.
Cooperation Period
Ongoing
Location
United Arab Emirates
Services
SMM
Industry
Food & Beverage

Business Challenge

The client’s existing social media advertising campaigns were underperforming, with high ad costs and diminishing KPIs. Sales through social media and their website had stagnated, and their content lacked the aesthetic appeal needed to strengthen brand awareness and customer loyalty. The client sought WiserBrand’s expertise to reimagine their social media presence, optimize their ad spending, and drive increased engagement, especially with the addition of a new store location.

Solutions

We implemented a comprehensive social media strategy that transformed the client’s digital presence and optimized ad performance:

  • 1

    Social Media Audit

    Analyzed existing social media pages to identify strengths, weaknesses, and areas for improvement.

    Social Media Audit

    Analyzed existing social media pages to identify strengths, weaknesses, and areas for improvement.

  • 2

    Content Creation

    Developed state-of-the-art social media posts with engaging, well-researched topics to resonate with the target audience.

    Content Creation

    Developed state-of-the-art social media posts with engaging, well-researched topics to resonate with the target audience.

  • 3

    New Advertising Account

    Launched a new, fully optimized advertising account to increase reach and engagement with precision targeting.

    New Advertising Account

    Launched a new, fully optimized advertising account to increase reach and engagement with precision targeting.

  • 4

    Audience Engagement

    Established clear communication channels with the audience, ensuring direct and effective interaction.

    Audience Engagement

    Established clear communication channels with the audience, ensuring direct and effective interaction.

  • 5

    Content Strategy Alignment

    Aligned on a content plan, visual aesthetics, and brand voice to maintain consistency across platforms.

    Content Strategy Alignment

    Aligned on a content plan, visual aesthetics, and brand voice to maintain consistency across platforms.

  • 6

    Promotion for New Store

    Created targeted advertisements to drive awareness and foot traffic to the newly opened store.

    Promotion for New Store

    Created targeted advertisements to drive awareness and foot traffic to the newly opened store.

Project Results

Over four years, WiserBrand’s refined social media strategy and advertising approach brought significant improvements:
Traffic
449% increase in clicks
Sales
50% increase in sales
Budget Optimization
33% reduction in ad spending
Aesthetic and Strategic Impact
Enhanced visual aesthetics and consistent messaging reinforced brand identity