Summary
Business Challenge
Solutions
We tackled the growth targets with a layered strategy that pairs Google’s automation strengths with precise human optimization. The approach rested on six tightly coordinated actions:
1
Transition to the Performance Max campaign
It integrates multiple advertising channels for a consistent brand presence. Performance Max uses machine learning to target high-intent consumers, enhancing engagement and conversions.
2
Regular Keyword Review and Optimization
This ensured the keywords targeted were relevant, high-converting, and within the bid range to ensure high visibility and optimal performance.
3
A/B Testing and Optimization in Performance Max
Multiple assets were tested to determine the most effective combination for attracting and converting visitors.
4
Audience Segmentation
Based on browsing behavior and purchase intent, specific audience segments were targeted with tailored ads to maximize engagement and conversions.
5
Incorporate Varied Ad Formats/Extensions
Different ad formats, such as carousel ads showcasing multiple jewelry pieces, provided richer information & captured the audience’s attention.
6
Regular Performance Monitoring
Continuous tracking of the campaigns was carried out to ensure that the gains achieved stayed consistent and to make necessary tweaks in real-time.
