Summary
As a leading electronic cigarette manufacturer, our client wanted to elevate the shopping experience by introducing 3D immersion.
The goal was to allow users to interact with realistic 3D models, offering a detailed view of each product’s features and creating an engaging online experience.
Cooperation Period
Ongoing
Location
Global
Services
Industry
Business Challenge
Integrating resource-intensive 3D visuals into the client’s website required a strategic approach to prevent potential slowdowns. Our team needed to seamlessly embed 3D models and a new interactive widget while ensuring smooth website navigation. The objective was to provide a dynamic experience without negatively impacting loading times, a critical factor in maintaining user engagement and satisfaction.
Solutions
We utilized React and cutting-edge 3D technology to create an immersive experience that optimized both interactivity and performance:
1
3D Model Development
Built detailed 3D e-cigarette models, allowing users to explore product features through realistic visuals.
2
Widget Integration
Designed a widget integrated with the existing e-commerce platform using SCSS, JSON, and Three.js, enabling smooth interaction with 3D models.
3
Interactive Components
Developed clickable 3D components that allow users to view feature details, creating an engaging and informative experience.
4
Performance Optimization
Rendered 3D models in a way that maintained seamless navigation and website speed, ensuring a smooth user experience despite high-quality visuals.
Project Results
Our innovative 3D solution enabled the client to offer an immersive and interactive online shopping experience without sacrificing website performance. Key outcomes included:
Customer Engagement
The interactive 3D models captured user attention and encouraged deeper exploration of product features.
Increased Sales
The addition of engaging 3D visuals contributed to a noticeable uptick in online sales.
Website Performance
Despite the resource-intensive elements, website speed and navigation remained unaffected.
