Boosting Engagement with 3D Immersive Technology

Key results

Increased Sales

Higher Engagement

electronic cigarette case study

Summary

As a leading electronic cigarette manufacturer, our client wanted to elevate the shopping experience by introducing 3D immersion.
The goal was to allow users to interact with realistic 3D models, offering a detailed view of each product’s features and creating an engaging online experience.
Cooperation Period
Ongoing
Location
Global
Services
Web Development
Industry
eCommerce

Business Challenge

Integrating resource-intensive 3D visuals into the client’s website required a strategic approach to prevent potential slowdowns. Our team needed to seamlessly embed 3D models and a new interactive widget while ensuring smooth website navigation. The objective was to provide a dynamic experience without negatively impacting loading times, a critical factor in maintaining user engagement and satisfaction.

Solutions

We utilized React and cutting-edge 3D technology to create an immersive experience that optimized both interactivity and performance:

  • 1

    3D Model Development

    Built detailed 3D e-cigarette models, allowing users to explore product features through realistic visuals.

    3D Model Development

    Built detailed 3D e-cigarette models, allowing users to explore product features through realistic visuals.

  • 2

    Widget Integration

    Designed a widget integrated with the existing e-commerce platform using SCSS, JSON, and Three.js, enabling smooth interaction with 3D models.

    Widget Integration

    Designed a widget integrated with the existing e-commerce platform using SCSS, JSON, and Three.js, enabling smooth interaction with 3D models.

  • 3

    Interactive Components

    Developed clickable 3D components that allow users to view feature details, creating an engaging and informative experience.

    Interactive Components

    Developed clickable 3D components that allow users to view feature details, creating an engaging and informative experience.

  • 4

    Performance Optimization

    Rendered 3D models in a way that maintained seamless navigation and website speed, ensuring a smooth user experience despite high-quality visuals.

    Performance Optimization

    Rendered 3D models in a way that maintained seamless navigation and website speed, ensuring a smooth user experience despite high-quality visuals.

Project Results

Our innovative 3D solution enabled the client to offer an immersive and interactive online shopping experience without sacrificing website performance. Key outcomes included:
Customer Engagement
The interactive 3D models captured user attention and encouraged deeper exploration of product features.
Increased Sales
The addition of engaging 3D visuals contributed to a noticeable uptick in online sales.
Website Performance
Despite the resource-intensive elements, website speed and navigation remained unaffected.