Client Background
As more people become aware of the harmful effects of traditional tobacco-based cigarettes, e-cigarettes are quickly taking over, especially among younger generations.
Our client, a prominent e-cigarette manufacturer, has always aimed to provide customers with an engaging shopping experience. To accomplish this, they decided on total 3D immersion – that users could interact with realistic models while learning all about their features in great detail!
Challenge
Our 3D tech innovations could affect the website performance. We needed to:
- Integrate 3D models seamlessly
- Avoid negative impact of resource-intensive 3D visuals
- Incorporate a new widget to existing platform
Solution
React technology powered the development of 3D e-cigarette models, enabling a dynamic and immersive experience. This cutting edge tech made it possible to:
- Develop 3D e-cigarette models.
- Form a widget that could seamlessly integrated with the existing e-commerce platform (in conjunction with SCSS, JSON, and Three.js).
- Create interactive components, which enabled users to click on e-cigarette models and view detailed information about their features.
- Render 3D models, while also ensuring smooth website navigation.
- Maintain website performance, even with resource-intensive 3D visuals.
Result
Our solution enabled users to immerse themselves in realistic 3D models of e-cigarettes and easily compare device features. All without compromising website speed or performance! As a result, this e-cigarette brand has seen an uptick in online sales as well as higher customer engagement.