Coffee House – Doubling Revenue with SEO Optimization

Key results

200%

Annual revenue growth

67.5%

Increase in organic traffic

46%

Keywords ranking in the TOP-10

coffee house case study

Summary

Our client is a prominent European retailer specializing in premium coffee equipment and coffee from leading global producers.
Despite this success, they lacked a tailored digital marketing strategy to capture search engine visibility.
Cooperation Period
Ongoing
Location
Europe
Services
SEO
Industry
Food & Beverage

Business Challenge

While focused on delivering exceptional coffee experiences, Coffee House struggled to establish an authoritative and relevant online presence. Their website was hindered by low-quality backlinks and lacked visibility for key search terms used by their target market. With no dedicated time for digital marketing, they needed an SEO strategy to improve their search engine positioning and drive organic traffic to support equipment sales.

Solutions

Our SEO strategy for Coffee House involved multi-layered tactics designed to build authority, improve user experience, and drive organic growth:

  • 1

    Content Optimization

    – Conducted competitor analysis to understand the competitive landscape.
    – Built a keyword strategy from 1,800 search queries, improved site structure, and added a blog.
    – Created compelling, industry-specific blog posts and optimized categories, metatags, and product descriptions.

    Content Optimization

    – Conducted competitor analysis to understand the competitive landscape.
    – Built a keyword strategy from 1,800 search queries, improved site structure, and added a blog.
    – Created compelling, industry-specific blog posts and optimized categories, metatags, and product descriptions.

  • 2

    Technical Optimization

    – Fixed the robots.txt file, set up canonical pages, and consolidated duplicates.
    – Fixed crawl errors, improved Core Web Vitals (LCP and CLS), and optimized page speed.
    – Deindexed low-quality content, improved internal linking, and addressed hreflang implementation errors.

    Technical Optimization

    – Fixed the robots.txt file, set up canonical pages, and consolidated duplicates.
    – Fixed crawl errors, improved Core Web Vitals (LCP and CLS), and optimized page speed.
    – Deindexed low-quality content, improved internal linking, and addressed hreflang implementation errors.

  • 3

    Link-building

    – Identified backlink growth opportunities, acquired quality backlinks.
    – Strengthened backlinks with second-tier links.

    Link-building

    – Identified backlink growth opportunities, acquired quality backlinks.
    – Strengthened backlinks with second-tier links.

  • 4

    User Experience Improvements

    – Used split testing to identify and correct design weaknesses, updated product cards, and mapped UX improvements based on analytics.

    User Experience Improvements

    – Used split testing to identify and correct design weaknesses, updated product cards, and mapped UX improvements based on analytics.

  • 5

    Additional SEO Boosts

    – Deployed scripts for availability checks, quality indicators, and cleaned GDN placements.
    – Launched a dynamic remarketing campaign and scaled ads to reach relevant cities.

    Additional SEO Boosts

    – Deployed scripts for availability checks, quality indicators, and cleaned GDN placements.
    – Launched a dynamic remarketing campaign and scaled ads to reach relevant cities.

Project Results

Through our SEO enhancements, our client achieved substantial growth in search visibility and online conversions. Key metrics include:
Traffic Increase
Organic traffic grew by 67.5% year-over-year.
Keyword Rankings
46% of target keywords reached the top 10 positions.
Revenue Growth
The SEO strategy helped double annual revenue.