Summary
Our client is a US-based extended car warranty provider offering flexible plans and add-on guarantees for unexpected car repairs.
Known for their excellent customer service, they sought to expand their reach through digital marketing and lower their cost per lead compared to traditional affiliate marketing.
Cooperation Period
September – December 2021
Location
USA
Services
Industry
Business Challenge
The client previously explored affiliate marketing, where the cost per lead averaged around $100. Seeking a more cost-effective approach with a higher ROI, they partnered with WiserBrand. With their website as their sole marketing asset, we faced the challenge of generating leads in a competitive market across 48 US states. Additionally, the brand lacked social proof, making digital engagement more challenging.
Solutions
We implemented the following PPC strategies to boost traffic and lead generation:
1
Google Ads Launch
Initiated targeted Google Ads, focusing on Search, Smart, and Performance Max campaigns using both general and brand-specific keywords.
2
Test Campaigns & Keyword Optimization
Tested various campaign types in the first month to identify the most effective tactics, finding the highest engagement with “company’s brand name review” queries.
3
Scaling with High-Converting Keywords
Scaled campaigns in the second month using top-performing keywords, optimizing Search Ads, and introducing Discovery Ads and remarketing.
Project Results
Over the two months of Google Ads campaigns, we achieved impressive growth metrics:
Month 1 – May (Test Campaign)
Clicks: 5,845
Impressions: 68,088
CTR: 8.58%
Conversions: 73
Cost per Lead (CPL): $96.4
Month 2 – June
Clicks: 2,480
Impressions: 90,600
CTR: 2.73%
Conversions: 220
CPL: $32.4
Month 3 – July
Clicks: 2,067
Impressions: 46,132
CTR: 4.48%
Conversions: 223
CPL: $32.16
