Summary
Business Challenge
Solutions
We implemented the following PPC strategies to boost traffic and lead generation:
1
Google Ads Launch
Initiated targeted Google Ads, focusing on Search, Smart, and Performance Max campaigns using both general and brand-specific keywords.
Google Ads Launch
Initiated targeted Google Ads, focusing on Search, Smart, and Performance Max campaigns using both general and brand-specific keywords.
2
Test Campaigns & Keyword Optimization
Tested various campaign types in the first month to identify the most effective tactics, finding the highest engagement with “company’s brand name review” queries.
Test Campaigns & Keyword Optimization
Tested various campaign types in the first month to identify the most effective tactics, finding the highest engagement with “company’s brand name review” queries.
3
Scaling with High-Converting Keywords
Scaled campaigns in the second month using top-performing keywords, optimizing Search Ads, and introducing Discovery Ads and remarketing.
Scaling with High-Converting Keywords
Scaled campaigns in the second month using top-performing keywords, optimizing Search Ads, and introducing Discovery Ads and remarketing.