Car Warranty Company – Driving Growth Through PPC

Key results

7x

Growth in leads

90%

Increase in clicks

car warranty case study

Summary

Our client is a US-based extended car warranty provider offering flexible plans and add-on guarantees for unexpected car repairs.
Known for their excellent customer service, they sought to expand their reach through digital marketing and lower their cost per lead compared to traditional affiliate marketing.
Cooperation Period
September – December 2021
Location
USA
Services
PPC
Industry
Automotive

Business Challenge

The client previously explored affiliate marketing, where the cost per lead averaged around $100. Seeking a more cost-effective approach with a higher ROI, they partnered with WiserBrand. With their website as their sole marketing asset, we faced the challenge of generating leads in a competitive market across 48 US states. Additionally, the brand lacked social proof, making digital engagement more challenging.

Solutions

We implemented the following PPC strategies to boost traffic and lead generation:

  • 1

    Google Ads Launch

    Initiated targeted Google Ads, focusing on Search, Smart, and Performance Max campaigns using both general and brand-specific keywords.

    Google Ads Launch

    Initiated targeted Google Ads, focusing on Search, Smart, and Performance Max campaigns using both general and brand-specific keywords.

  • 2

    Test Campaigns & Keyword Optimization

    Tested various campaign types in the first month to identify the most effective tactics, finding the highest engagement with “company’s brand name review” queries.

    Test Campaigns & Keyword Optimization

    Tested various campaign types in the first month to identify the most effective tactics, finding the highest engagement with “company’s brand name review” queries.

  • 3

    Scaling with High-Converting Keywords

    Scaled campaigns in the second month using top-performing keywords, optimizing Search Ads, and introducing Discovery Ads and remarketing.

    Scaling with High-Converting Keywords

    Scaled campaigns in the second month using top-performing keywords, optimizing Search Ads, and introducing Discovery Ads and remarketing.

Project Results

Over the two months of Google Ads campaigns, we achieved impressive growth metrics:
Month 1 – May (Test Campaign)
Clicks: 5,845
Impressions: 68,088
CTR: 8.58%
Conversions: 73
Cost per Lead (CPL): $96.4
Month 2 – June
Clicks: 2,480
Impressions: 90,600
CTR: 2.73%
Conversions: 220
CPL: $32.4
Month 3 – July
Clicks: 2,067
Impressions: 46,132
CTR: 4.48%
Conversions: 223
CPL: $32.16