Summary
Our client is a leading automotive company specializing in performance parts and accessories for car enthusiasts.
With a vision to enhance their customer experience and gain a competitive edge, they partnered with us to transform their eCommerce platform.
Cooperation Period
Ongoing
Location
USA
Services
Industry
Business Challenge
The client’s Magento 1 store operated on a monolithic architecture, causing slow database queries and increasing system load. Additionally, the use of static HTML for most pages limited their ability to deliver an engaging and dynamic user experience. Recognizing these limitations, they sought a solution to modernize their platform and improve performance.
Solutions
To address these challenges and create a more agile platform, our team implemented the following initiatives:
1
GraphQL Module & Custom Resolvers
Integrated a GraphQL module within Magento 1 and built custom resolvers to optimize data retrieval, significantly enhancing performance.
2
Integrated Vue.js
Transitioned the platform from static HTML to Vue.js, building reusable components and a user-friendly interface specifically designed for the client’s audience.
3
Developed a Google Chrome Extension
Created an extension for resellers to manage product inventory, view commissions, and track orders efficiently, supporting their sales efforts with easy-to-use tools.
Project Results
By implementing these strategic changes, the WiserBrand team significantly enhanced the client’s platform performance and user experience. Key outcomes included:
Reduced Database Load
Achieved a 50% improvement in query/response times and a 30% reduction in database load, boosting site efficiency.
Streamlined Development with Vue.js
The switch to Vue.js led to faster rendering speeds and streamlined development through reusable components across pages.
Sales Growth
The custom extension enabled resellers to better track their sales and performance, driving a 25% increase in sales and a 15% improvement in commissions.
Enhanced Tools and Performance
Our solutions provided resellers with the advanced tools they needed to excel in a competitive automotive market.
