We were spending more time formatting documents than writing them. Now someone sends a request in Telegram and gets back a draft in our brand format, ready for review. My team spends that time on the content and the final check.
Summary
Until April 2026, every branded document at PissedConsumer was assembled and formatted by hand. That work now starts with a message in Telegram.
PissedConsumer runs a consumer advocacy and resolution platform where consumers share their experiences about businesses. Its marketing team needs branded documents often enough that formatting had become a job of its own.
WiserBrand built WClaude, an AI-assisted workflow powered by Anthropic’s Claude API and configured with the company’s branding, logo, and presentation skills. An authorized user asks in plain language, and the draft comes back already in the approved format. Dashboards and portals let the team manage the agents doing the work. The PissedConsumer team approves every document, but they now work with ready-made files, saving time on preparation and formatting.
Cooperation Period
Ongoing
Location
Service Provided
Business Challenge
The marketing team needed a faster and more consistent way to produce branded materials, and a clearer way to keep track of the requests behind them. Three problems came up repeatedly:
- Routine documents required hours of manual formatting before they matched the company’s presentation standards.
- Brand guideline compliance depended on who prepared the document, so a share of outputs came back for rework.
- Requests arrived through scattered personal channels, with no shared view of what had been asked for and no single place to manage the flow.
What We Did
1
Phase 1. Brand configuration
Built WClaude on Anthropic’s Claude API and configured it with PissedConsumer branding, logo, and presentation skills.
2
Phase 2. User access
Enabled authorized users to work with WClaude through Telegram for customized business-document creation.
3
Phase 3. Management layer
Built dashboards and portals for managing agents and for agent-to-agent communication across different systems.
4
Phase 4. Ongoing
Continued active use and expansion of the workflow, with Claude Code applied to development tasks agreed with the PissedConsumer team.
How the Workflow Stays Under Control
Three design decisions keep the workflow inside the client team’s authority.
1
Access is closed
WClaude works with authorized PissedConsumer users only, and every request runs through one channel rather than a private thread.
2
Brand rules live in the configuration
Branding, logo, and presentation skills are set up once at the system level, so an output follows the approved style regardless of who asked or how the request was phrased. That is the mechanism behind the drop in rework.
3
People own the decision
PissedConsumer staff define the request, direct the work, and review the result. Nothing is used without a person approving it, on the marketing and development tracks alike.
Project Results
Since April 2026, WClaude has carried a recurring share of the marketing team’s document work. The changes that hold up are structural.
Formatting stopped being the bottleneck
The slow part of a document is now the thinking and the review, not the layout.
Brand compliance moved into the system
It no longer depends on who prepares the document, so a new person produces on-brand output from the first request.
Requests became visible
Work that used to live in private chats now leaves a record the team can see and manage.
AI use stayed inside a perimeter
One authorized channel and one approval step mean there is no parallel unofficial usage to discover later.
Client Quote
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Project
PissedConsumer
Services
