Florida personal injury lawyer contacted WiserBrand to enhance his online presence. His social networks were built only around his personality and he wanted to divide his personal life from the law firm. Existing law firm pages looked spammy and too promotional. He was worried about ethical issues this may cause. Moreover, current social media audience was not converting.
WiserBrand developed the action plan to switch client’s business audience from his personality to his law firm. The plan was built around branding the law firm and creating a positive image of the client and his team as a single whole. It included:
- Developing original media materials for all social profiles.
- Promoting community involvement and law firm achievements
- Launching a content strategy to create a positive image and humanize client's brand.
- Starting a low budget paid advertising to increase brand awareness and attract new potential customers.
With no evident promo posts, social networks grew organically by more than 400%. At the moment of writing, the client has over 1,900 local followers on Facebook, over 3,000 followers on Twitter and over 350 followers on Google Plus. This is the active community with likes, posts and comments of the client’s content.
Additionally, to the increasable growth, social networks started bringing new leads and giving an opportunity to engage with current customers online increasing their satisfaction level. The law office received tons of recommendations from happy customers. The client started getting calls and direct messages from social media leads asking for the service and advice. Currently, each request is processed by the client’s team, WiserBrand only updates client on each new request coming to the inbox.
WiserBrand continues to develop the law firm community by bringing new leads to the client. We apply modern verified techniques and consult the client’s technical team on the website SEO as well.