One of our clients, a film investment company* based in the UK, requested us to help solve their issues.
One of the main goals we set was to push back a negative article from the first page of Google Search results.
It had consistently been appearing on the first page of search results for queries with the company name and the CEO’s name.
*The company name is undisclosed due to NDA
Our SEO team developed a strategy for dealing with the issue based on the following points:
Increasing the backlink mass (creating profiles in specific directories, making SEO-optimized content for new profiles);
Setting up profiles and interlinking them on major platforms;
Creating content for external sources; promoting on trustworthy platforms from that rank on the first and second pages of search results;
Tracking the indexation of URLs;
Developing strategies and recommendations for social media management (creating a content plan and a posting schedule, adding branded or industry hashtags, aiding in setting up corporate profiles);
Daily position monitoring for the brand’s search queries.
In 5 months of consistent effort on our part, the negative search results moved to the 5th page for the branded search queries, moved to the bottom of the 1st page for “brand name + reviews” query, bottom of 1st page for “brand name + scam” query, 3rd page for “brand name + film investment” query.
In a year, the negative article disappeared from the Google index for the branded search query and moved to the 7th page for “brand name + reviews” query, 2nd page for “brand name + scam” query, 9th page for the “brand name + film investment” query.