Hirerush: better conversion rate with improved UX

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About the client

HireRush is a platform where each person can find a professional: From roofers to lawyers. Over 1 million experts are ready to give you a help in more than 6500 cities over the United States. Being a convenient collaboration bridge, our company provides additional benefits for both customers and service providers

https://www.hirerush.com/

Features:

UX/UI
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01

Problem

HireRush company experienced some problems with traffic and conversion from social media.

They turned to the WiserBrand team to audit their SMM and fix the bugs of their current SMM strategy.

When the website was launched, the HireRush SMM lacked deep information about their target audience, and as a result, their website promotion strategy needed improvements to be better oriented to their potential customers.

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02

Solution

WiserBrand UI/UX design team analyzed the situation and worked out and implemented the 2-stage working plan:

Stage 1

  • Data gathering;
  • Audit of the website;
  • Analysis of the user behavior: how they look for the service providers, and what are the differences in their behavior when using a PC or a mobile version of the website;
  • A/B testing;
  • Detection of the problem.

Stage 2

  • Development of a new design on the base of the results of A/B testing;
  • Development of a new Page Header, as well as, Action Button;
  • Implementation.
03

Project Results

After we implemented the second stage of our work, the situation started changing for the better. In several months, the conversion rate increased by 183%.

The total website conversion rate rose from 0.75% to 2%, the growth was 139.77%.

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Service Providers Pages:

Before: 0.58%. After: 1.65%. The growth: 183%.

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Category Pages:

Before: 2.09%. After: 4.57%. The growth: 119.27%.

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After receiving the first data, we used best efforts to increase the website conversion even more.

In a year, the previous website average conversion of 2% rose up to 3.30%, meaning that the growth was 81.65%.

Service Providers Pages:

Before: 1.65%. After: 3.85%. The growth: 121.26%.

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Category Pages:

Before: 4.57%. After: 5.52%. The growth: 31.88%.

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OUTCOME

As a result, we received the total website conversion growth of 323.50% that rose from 0.77% to 3.26%. 

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The rate of conversion from the service providers pages rose from 0.58% to 3.85%. The growth was 561.01%. 

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The rate of conversion from the categories rose from 2.09% to 5.52%. The growth was 164.28%. 

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325
%
Website Conversion Growth
561
%
Service Providers Pages Conversion Growth
164
%
Categories Pages Conversion Growth

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