While content is the King of digital marketing, social media is the tool used to spread his power. It’s also the magic wand you need to employ to make other people – your followers and users who’ve stumbled upon your website/profile – contribute to your online visibility through the new word of mouth. Digital marketing is all about getting your business noticed on the web, improving your rankings and making a positive impact on your overall revenue. Therefore, you need to employ the priceless potential of social media to the fullest extent to grow your website effectively. One of the things you may do for that matter is to add social media buttons to a website. That’s especially important if you publish blog posts or articles.
Here’re a few more reasons why to install social media buttons:
Social media buttons are every webmasters must-haves and pet peeves at the same time. Despite their traffic and visibility benefits, they often clutter up the website and cause bugs. Layout issues caused by them happen quite often as well.
Thus, when adding social media buttons to the website, make sure that they remain visible. Place them in the header or the footer of your website’s homepage. The sidebar is a great location for a “share this” button too. The buttons shouldn’t disappear as the user moves from the homepage and starts navigating through the website and exploring different pages. Each blog post should include “share this” buttons as well. A mild encouragement to use it in the text body of the post will help.
If your website is powered by WordPress, you may easily implement social media buttons with the help of a corresponding plugin. Social Warfare and Monarch are reportedly among the best plugins to use. The buttons are visually pleasant and rarely mess up the code. You’re able to choose their placement or even make them float. The share count is provided as well.
Alternatively, you may go to your social media profiles, visit the ‘buttons’ section, customize the look of your buttons and generate the code. Once that’s done, you just need to copy that code and add it on your website wherever you want the buttons to appear. Experiment with the styles and layouts, but make sure to keep your buttons within the same style.
Lastly, you may seek the assistance of various services who design easy-to-use generic share this buttons. For instance, Sharethis.com or AddToAny.com appear to be quite satisfactory generators. The one thing we suggest avoiding is adding too many buttons. Facebook, LinkedIn, Twitter, Pinterest, Google+, Instagram, MySpace and Reddit and maybe Tumblr will be more than enough.
Examine how social media buttons are placed on our website and contact WiserBrand team at email@example.com if you need some help with yours.
If this article was helpful, give it some love by sharing it with your friends. Don’t hesitate to get back to us on social media to tell how the “share this” button placement went for you.