Eric Rea, the CEO of Podium, once said: “Happy customers do your best marketing and they do it for free.” And he actually summed up all the essence about the reviews and their impact. Online reviews today are the weapon and the natural disaster that can either save or kill your whole business. There is absolutely no doubt whether reviews have an impact on buying decisions or not; because they do. And there are hundreds of researches and surveys that prove the point.
Many businesses have already developed an understanding of what online reviews are and why they are powerful. Some love reviews while others hate; but no one can actually stay indifferent to this phenomenon. With the huge success of big platforms like Yelp or TripAdvisor, nothing seems to work better; but the harsh truth of negative reviews frequently brings everyone’s thoughts back to Earth.
Let’s push some numbers on you to explain why and how online reviews impact the buying decisions of your customers.
Now you know some numbers to understand the massive effect that online reviews have on your business. So what to do with that knowledge? How to apply it to your company and its development? How to work with online reviews and turn them good?
And the final thought. Always remember that online reviews can be a weapon that either saves you or kills your business from the beginning. Always carefully approach reviews that your customers share on the web and try to resolve any disputes before they grow into scandals. The more positive reviews you get, the easier you will attract new customers.