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4 Must-Haves For the Website of Your Hospital

May 24, 2017
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Looking for the best ways to engage new patients online? A user-friendly website is a priority top-point for leads generation. But how to make it attractive for new clients?

Here are 4 must-haves for competitive and converting website:

Videos

According to Forbes research, people trust video testimonials, 3D clinic tours and short introductory clips. Don`t be afraid to “come out on screens”.  

More content to educate your patients

Publish how to`s, tips and handouts regarding your services.  

Easy-to-navigate

In average, users leave the website in less than 10 seconds if it is not user-friendly. That is why you should start collaboration with medical marketing agencies with in-house developers and designers. Qualified marketers can help you to improve user interface and make website look more attractive.  

Call-to-actions

If your clients cannot find “Schedule an appointment” or “Contact us” buttons on your website, they will probably leave. So do not hesitate to use call-to-actions like “Call us”, “Email us” or “Schedule an appointment” in the heading section.

We hope you find our tips useful. WiserBrand is always ready to handle your website optimization and development. Contact us today and get a FREE SEO and SMM audit of your business!

Source: http://www.mdconnectinc.com/medical-marketing-insights/hospital-website-design-best-practices

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