Hiring a SEO Expert: 5 Questions to Ask
Are you a newcomer in the industry and plan to promote your business online? Today, if you are thinking on how to create a strong business name, you will not succeed without SEO expert. But how to select a reliable one? What to pay attention to?
Here are five questions that you should keep in mind.
1. How will you start your SEO campaign?
This question should be asked at the first meeting. It will help a start-up businessman understand whether SEO expert is qualified or not.
A qualified SEO expert will definitely ask you about your previous SEO campaigns, budgets, your business goals and specific questions about your website including its architecture, meta tags, content, etc.
2. How will you interact within the departments?
If there is no other technical specialist in your team, it becomes even more important to define the flow and regularity of meetings. A good SEO specialist can explain his/her work in plain English terms and update other team members regularly.
3. Will SEO and SMM strategy be connected?
A social media is a great source of website traffic. And together with search engine optimization your online marketing can become even more effective. So before making an offer to a SEO specialist, make sure that the applicant realizes all benefits of SMM.
4. Can you guarantee the appearance on the first page of Google, Yahoo and Bing search?
This question is a must before hiring a SEO expert, but a tricky one as well.
For sure, your company website can appear on the first page of Google and other search engines, but there are many factors to keep in mind.
Remember that SEO optimization is a long-lasting process and you cannot expect results right away.
Startup business is a newcomer to the market, so you have to work on the backlinks mass hard to get your first measurable results.
5. Does SEO optimization differ for startup or for any other company?
When launching SEO campaign for a new business you have an opportunity to plan everything in advance. Before website release you need to work with onpage optimization: prepare meta tags, plan your own content strategy and create unique articles, etc. You should also pay attention to your social media campaigns and plan them in advance. And when you are already on the market with the website, you don’t have time for that. You need solve issues first and then focus on the improvement.
Now you are tech-savvy for the SEO professional interview! Have any other questions? Drop us an email at SEO@wiserbrand.com.